As Senior Vice President of Consumer Marketing and Creative for CMT, Anthony Barton oversees all aspects of the network’s marketing and creative with a focus on brand and franchise management, as well as strategic alignment across all CMT platforms.
In his 19 years with Viacom Media Networks, Barton has worked in several divisions including Nickelodeon and TV Land. Most recently, he served as Senior Vice President of Integrated Marketing for CMT, a team he joined in 2004 as Vice President. Barton lead a NY-based team responsible for creating innovative custom content designed to both engage the CMT audience and generate revenue for the network. Barton has worked with such high profile clients as Verizon, Pepsi and Nationwide Insurance on campaigns for the network’s biggest event of the year, the “CMT Music Awards,” as well as Paramount Studios, Warner Brothers and Fox Filmed Entertainment.
After splitting his time between New York City and Nashville, Barton relocated to Nashville in 2007. A graduate of Vanderbilt University, Barton is a member of the Country Music Association, serves on the Board of the Brooks Fund and is a Leadership Music Class of 2013 alum.