As Senior Vice President of Communications for CMT and Paramount Network, he leads corporate communications, media relations, internal communications and oversees teams in Nashville, New York and Los Angeles. He directs the publicity campaigns for CMT and Paramount Network’s original series, documentaries and tentpole events. Additionally, Patat is responsible for helping shape and implement consumer, business and trade press strategies in support of broader group and Viacom Global Entertainment Group priorities.
Before adding oversight to both brands in 2018, Patat joined CMT as Senior Vice President of Communications in 2015 where he created corporate communication practices and led press campaigns for the network’s biggest series and events to date including “Nashville,” “Party Down South,” “CMT Music Awards” and “CMT Artists of the Year.” As a result, CMT expanded its audience demographics and recently notched its highest rated year since 2014. Previously, he served as Vice President of Communications for MTV and Logo where he drove brand and series publicity campaigns for some of their biggest series and events, including “MTV Video Music Awards,” “RuPaul’s Drag Race” and “Unplugged,” as well as all digital/social initiatives. Before joining Viacom, he led consumer media relations for AOL.
A proud native of Chattanooga, TN, he received his B.A. in Communication and Media Studies from Fordham University.