CARRIE UNDERWOOD PLAYS ON CMT ALL WEEKEND WITH THE EXCLUSIVE WORLD PREMIERE OF HER NEW VIDEO “UNDO IT” BEGINNING FRIDAY, MAY 7
NASHVILLE - May 6, 2010 - Carrie Underwood takes over CMT this weekend for the exclusive world premiere of her brand new video, “Undo It.” The video, which features live performance footage from her “Play On Tour,” is scheduled to debut during a half-hour special CMT PREMIERES: CARRIE UNDERWOOD “UNDO IT” that includes music videos and interviews with Underwood about her recent album Play On, premiering Friday, May 7 at 1:30-2:00 p.m. ET/PT. The half-hour special will repeat throughout the weekend, and “Undo It” will be available on demand at CMT.com Friday morning.
The exclusive online and on-air premiere of “Undo It” is part of a multi-platform promotion across all of CMT’s properties including CMT, CMT.com, CMT Mobile, CMT Radio and the digital 24-hour music channel CMT Pure, among others. CMT is the only country music network in the unique position to deliver world premiere exclusives to fans on demand, on multiple platforms. Carrie Underwood joins other artists, including Taylor Swift, Kellie Pickler, Reba and Tim McGraw, who have partnered exclusively with CMT for music video premieres.
Underwood is a five-time Grammy Award winner, a member of the Grand Ole Opry, the reigning 2009 & 2010 Academy of Country Music Entertainer of the Year, and three-time CMA and ACM Female Vocalist winner. Carrie Underwood has amassed more than 12 million in U.S. album sales since her debut CD in 2005, more than any other American Idol winner. Along the way, she has consistently broken new ground and became the first country artist in history to achieve twelve consecutive #1 singles. Underwood’s “Play On Tour” will continue through December with shows throughout North America.
CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 90 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
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