CMT AND HORSESHOE CASINO & HOTEL UNVEIL PLANS FOR NEW CMT CROSSROADS-THEMED BAR

01/17/08

$3.3 Million Project in Bossier City, La. is Scheduled to Open in April 2008

NASHVILLE – January 17, 2008 – CMT and Horseshoe Casino and Hotel announced plans today for the first ever CMT Crossroads Bar. An extension of CMT’s hit television series, the bar will be located at Horseshoe’s Bossier City, La. casino and will serve as the venue of choice for CMT tapings and events in the area. The $3.3 million project will encompass 3,300 square feet with a stage, dance floor and grandiose 27-foot circular bar. CMT Crossroads Bar is already under construction and scheduled to open in the spring of 2008.

“We are thrilled to have the opportunity to partner with CMT in creating the first ever CMT Crossroads Bar,” said Kris Hart, vice president of brand management for Harrah’s Entertainment, Inc. “We are committed to offering our customers a variety of entertainment options, and feel that the new CMT Crossroads Bar is an ideal marriage of two brands that have entertainment as a core value. We are also quite excited about leveraging this valuable relationship at some of our other properties around the country.”

“CMT prides itself on its long history of creating great music with country music’s top stars, and we are delighted to partner with Harrah’s in bringing the CMT Crossroads brand a step closer to the fans,” said Jeff Yapp, executive vice president, program enterprises, MTVN/CMT. “We believe this collaboration is the perfect opportunity to leverage the power of both brands for a truly unique and authentic entertainment experience.”

Named after the popular CMT series, CMT Crossroads Bar is designed to capture the mood of a well-worn, well-loved Honky Tonk or roadhouse bar, with an authentically country décor. Set against dark wood tones and rusted metals, the interior will feature hand-scraped, wide-planked wood floors, and walls plastered with CMT Crossroads memorabilia and hand-drawn graphics. The design includes original artwork, neon signs, suspended hub cap ceilings, a belt buckle display, lights made from recycled traffic lights and LED screens throughout.

“Horseshoe Casino and CMT are a perfect fit; as we both continue to lead our industries in innovative concepts. Having CMT as part of the Horseshoe family will open the door to many possibilities and proves that we are dedicated to enhancing the entertainment experience of our guests,” said Geno Iafrate, regional president and general manager of Horseshoe Casino and Hotel.

The hit television series CMT CROSSROADS pairs country music stars with popular artists from other genres—pop, rock, R&B—to play together, swap stories, and share their common love of music. Recent episodes of CROSSROADS have included Lindsey Buckingham and Little Big Town; Steve Earle and Rosanne Cash; Bonnie Raitt and Lyle Lovett; Lionel Richie and Kenny Rogers; Bon Jovi and Sugarland; John Fogerty and Keith Urban; Kelly Clarkson and Reba McEntire; and Kenny “Babyface” Edmond and Trisha Yearwood. The brand extension, CMT Crossroads Bar, will feature a variety of local and regional performances. Horseshoe will also partner with local media outlets to host a night of live music each week.

Visit CMT's press-only Web site www.cmtpress.com for more information and downloadable photos on all of CMT's programming.

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada nearly 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The company’s properties operate primarily under the Harrah’s, Caesars and Horseshoe brand names; Harrah’s also owns the London Clubs International family of casinos. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and Heartland entertainment, reaching more than 87 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

MTV Networks, a unit of Viacom , is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 137 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.


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PRESS CONTACTS:
Amanda Murphy, CMT 615-335-8408 amanda.murphy@cmt.com
Erika Roberts, Horseshoe Casino 318-752-6929/318-272-2989 eroberts@harrahs.com
Jessica Herrington, Horseshoe Casino 318-752-6908/318-207-7363 jherrington@harrahs.com


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