CMT AND MTV NETWORKS TO HOST INTERNATIONAL STREAMING EVENT AND ONLINE CONTEST TO SEE TAYLOR SWIFT PERFORM AT THE UNITED NATIONS IN NEW YORK ON OCTOBER 25
09/17/10
EVENT STREAMS DAY OF ALBUM RELEASE ON MTVN MUSIC GROUP SITES, THE #1 ONLINE MUSIC DESTINATION, INCLUDING CMT.COM, MTV.COM, VH1.COM AS WELL AS MTV INTERNATIONAL SITES ACROSS EUROPE, ASIA, AUSTRALIA AND LATIN AMERICA
NASHVILLE, TN – September 17, 2010 – CMT and MTV Networks announced today they will host an international streaming event and online contest to celebrate the release of Taylor Swift’s new album SPEAK NOW at the United Nations in New York on Monday, October 25, the same day her new album is available in stores worldwide. The online contest ‘SPEAK NOW WITH TAYLOR SWIFT IN NEW YORK CITY’ is live now at www.WinWithTaylor.com offering fans the once-in-a-lifetime opportunity to see Taylor perform live in New York and join her on a cross-country flight to Los Angeles, where they will have the chance to ‘speak now’ with the superstar mid-air.
CMT and many MTV Networks web properties worldwide, including CMT.com, MTV.com, VH1.com and websites across Europe, Asia, Australia and Latin America, will stream the event from New York at approximately 5:00 p.m. ET, which is set to include an intimate performance from Taylor. CMT and MTV Networks recently hosted the global video premiere of “Mine,” which reached more than 160 countries. MTV Music Group ranks as the most visited online music destination according to the newly released U.S. comScore MediaMetrix numbers for August 2010.
Taylor's worldwide embrace will be felt at the international streaming event with contest winners in attendance from dozens of countries from around the globe. In addition to their international reach, Big Machine Records will offer select radio partners from across the United States the opportunity to qualify winners for their own SPEAK NOW WITH TAYLOR SWIFT IN NEW YORK CITY similar contest.
Following the New York City event, a select number of Grand Prize winners from both radio and international entries will also fly across the United States with Taylor from New York City to Los Angeles. While mid-flight, the winners will 'speak now' with Taylor at more than 30,000 feet above America, conducting LIVE radio interviews with the superstar. Winners will experience first-hand the whirlwind surrounding a major album release.
To enter to win or for more information, visit www.WinWithTaylor.com.
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ABOUT CMT/MTV NETWORKS
CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 91 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Shockwave, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, and GameTrailers.
ABOUT TAYLOR SWIFT
Taylor Swift is a four-time GRAMMY winner, the top-selling digital artist in music history, has had singles top both the Country and Pop radio charts, and had the #1 best-selling album in any genre of music in both 2009 and 2008. This year, at the age of 20, she became the youngest artist in history to win the music industry’s highest honor, the GRAMMY Award for Album of the Year. Also at the 2010 GRAMMYs, she took home the awards for Country Album of the Year, Best Country Song, and Best Country Female Vocal Performance. Her 6x-Platinum FEARLESS album is the most awarded album in Country music history.
Taylor will release her third studio album, SPEAK NOW, on October 25th of this year.
In 2009, she was named Artist of the Year at the American Music Awards, and also became the youngest artist in the 43-year history of the Country Music Association to be awarded country music’s top prize when she took home the CMA Award for Entertainer of the Year.
Taylor, whose career record sales now top 13 million albums and 25 million song downloads, currently holds the Billboard all-genre records for most first-week downloads by a female artist, for the longest charting album of this century and for most Top 20 debuts in a calendar year, as well as the Billboard record for the largest overall airplay audience for a country-based act. Taylor’s 40-date FEARLESS 2010 North American tour sold out arenas and stadiums in 32 cities in 26 states and provinces in the US and Canada.
PRESS CONTACTS
FOR CMT:
Amanda Murphy 615-335-8408 amanda.murphy@cmt.com
FOR BIG MACHINE RECORDS:
Natalie A. Kilgore 615-324-7769 Natalie.Kilgore@bigmachinemail.com
FOR TAYLOR SWIFT:
Paula Erickson 615-665-5950 Paula@ericksonpr.com
