CMT AND PEOPLE TO PARTNER ON TELEVISION SPECIAL IN MAY
05/05/08
PEOPLE COUNTRY SPECIAL ON CMT To Coincide With The Magazine’s Popular Country Issue
NEW YORK – May 5, 2008 – CMT has partnered with PEOPLE for a half-hour special to coincide with the magazine’s popular country issue, it was announced today by CMT and PEOPLE. Hosted by CMT INSIDER’s Allison DeMarcus, PEOPLE COUNTRY SPECIAL ON CMT will bring the pages of PEOPLE’s quarterly country newsstand issue to life, with exclusive, behind-the-scenes footage of photo shoots and interviews with country music’s biggest stars. The special premieres Saturday, May 17 at 1:30 p.m., ET/PT and will encore on Sunday, May 18 at 9:30 a.m. and 1:30 p.m., ET/PT.
PEOPLE COUNTRY SPECIAL ON CMT will take viewers inside an exclusive interview and photo shoot with Kenny Chesney, go inside the homes of Clint and Lisa Hartman Black and Luke Bryan, as well as share Jack Ingram’s secrets for an authentic Texas barbecue. In addition, Carrie Underwood reveals her favorite things and LeAnn Rimes, Miley Cyrus and Billy Ray Cyrus, Taylor Swift, Snoop Dogg, Bobby Brown and Jewel are featured backstage at PEOPLE’s photo booth at the 2008 CMT Music Awards.
PEOPLE’s Country Special issue is available at newsstands on Friday, May 16 for four weeks. With a distribution of 1million, the special issue is being published four times in 2008.
PEOPLE Country Special on CMT is produced by CMT; Lewis Bogach serves as executive producer.
CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 87 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
PEOPLE revolutionized personality journalism in 1974, and today is the world’s most successful and popular magazine. Each week, the PEOPLE brand brings more than 43 million consumers the latest news, exclusive interviews and in-depth reporting on the most compelling people of our time. PEOPLE.com is the premier web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City. For more information visit www.people.com.
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PRESS CONTACTS:
Natasha Powell, CMT 615.335.8412 natasha.powell@cmt.com
Claudia DiRomualdo, PEOPLE (Trade) 212.522.3502 claudia_diromualdo@peoplemag.com
Marnie Perez, PEOPLE (Consumer) 212.522.0629 marnie_perez@peoplemag.com
