CMT AND PUBLISHING GROUP OF AMERICA ANNOUNCE STRATEGIC MARKETING ALLIANCE TO PUBLISH CMT EDITIORIAL INSERT
07/17/06
“CMT Life Set To Music” Publication Debuted in Select Newspapers On July 16 With Distribution Topping 250,000
Multi-Platinum Recording Artist Carrie Underwood Appears On Inaugural Cover
NASHVILLE – July 17, 2006 – CMT and Publishing Group of America (PGA) have finalized a strategic marketing program and have published an eight-page, stand alone editorial insert entitled CMT Life Set To Music, it was announced today by Andy Holeman, director, consumer marketing, CMT and Dick Porter, CEO, Publishing Group of America. The insert focuses on entertainment and CMT programming and began monthly distribution in select Sunday newspapers on July 16. Boasting an initial circulation of over 250,000, CMT Life Set To Music will be distributed in 25 top markets, as well as many C and D counties.
“This alliance marries the best of both worlds: CMT’s music and entertainment content authority combined with PGA’s publishing and distribution expertise,” said Holeman.
“We’re thrilled CMT chose our company as a partner for this effort,” said Porter. “CMT’s top-flight brand and content, combined with PGA’s circulation acquisition, manufacturing and distribution expertise, is an innovative marketing partnership that is sure to engage and entertain readers.”
With multi-platinum recording artist Carrie Underwood gracing the first cover, CMT Life Set To Music spotlights country’s hottest superstars, delivers the latest country music news and features information on CMT’s programming and network initiatives. Beverly Keel (People Magazine, American Profile) serves as editor of the new publication.
Markets included in the initial rollout included: Nashville, Los Angeles, Birmingham, Cleveland, Houston, Knoxville, Louisville, Memphis, San Francisco, Phoenix, San Antonio, Tulsa, Albuquerque, Tampa/St. Petersburg and Sacramento.
Franklin, TN-based Publishing Group of America publishes American Profile, Relish and Texas Profile magazines. American Profile debuted in April 2000 as the second largest publishing launch in U.S. history; it is distributed through more than 1,200 newspapers with a combined circulation of 8 million. Relish debuted in February 2006 as the largest advertising-supported food magazine, with a circulation of 6.8 million via newspapers. Texas Profile debuts in September 2006 with a circulation of 625,000 via newspapers. The company publishes a series of cookbooks (“Hometown Recipes”) and operates Hometown Content, a syndicated news service, and Hometown Promotions, an integrated marketing service. The company has offices in New York, Los Angeles, Chicago, Detroit and Franklin, TN.
CMT, America’s No. 1 country music network, carries original programming, specials, and live concerts and events, as well as a mix of videos by established country music artists and new cutting-edge acts, including world premiere exclusive videos. Founded March 6, 1983, CMT, owned and operated by MTV Networks, reaches more than 82.8 million households in the United States. Go to country music’s biggest web site at www.cmt.com.
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PRESS CONTACTS:
CMT
Lisa Chader
615-335-8405
lisa.chader@cmt.com
Publishing Group of America
Fred Pfaff
Fred Pfaff Inc.
212-572-8353
fred@fredpfaffinc.com
