CMT CELEBRATES SEVENTH CONSECUTIVE YEAR OF PRIME TIME GROWTH AND THE MOST WATCHED PRIME EVER
NASHVILLE – January 7, 2008 – CMT ushers in the New Year on a high note, with 2007 ranking as the network’s seventh consecutive year of prime time growth among P18-49 and the most watched prime time ever, according to Nielsen Media Research. In addition, CMT continues to appeal to a younger Heartland audience drawing a median viewer age of 38.8. CMT is currently available in more than 87 million American homes, and CMT.com remains the world’s No. 1 online source for country music, streaming over 100 million videos in 2007 alone.
A diverse slate of music and original programming brought record growth for CMT in 2007. The network returned with its annual 2007 CMT MUSIC AWARDS and CMT GIANTS: HANK WILLIAMS JR., along with new episodes of the critically-acclaimed series CMT CROSSROADS. CMT also premiered DALE, the first authorized biography of racing legend Dale Earnhardt, which became the highest rated and most watched telecast in the network’s history with more than 3.1 million total viewers.
CMT continues to introduce innovative new music series in 2008. Nashville hitmaker John Rich uproots seven musical celebrities and moves them to Nashville for a two-week foray into the ins and outs of the country music genre in the new series GONE COUNTRY, premiering Friday, January 25. CMT and FremantleMedia North America, the producers of “American Idol,” will scour the nation in search of the next great country duo when CAN YOU DUET premieres Monday, April 14.
CMT also recently credited the popular appeal of music videos and live performances for record growth at CMT.com, CMT Mobile and CMT VOD. For the full release recapping the network’s digital success, go to CMTPress.com.
Visit CMT's press-only Web site www.cmtpress.com for more information and downloadable photos on all of CMT's programming.
CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and Heartland entertainment, reaching more than 87 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
MTV Networks, a unit of Viacom , is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 137 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
# # #
Amanda Murphy 615-335-8408 firstname.lastname@example.org