CMT CLOSES OUT 2ND QUARTER WITH DOUBLE-DIGIT GAINS ACROSS PRIME AND TOTAL DAY
RANKS AMONG TOP 5 FASTEST-GROWING CABLE NETS
NASHVILLE – July 2, 2013 – CMT wrapped up its second quarter of the year posting double-digit gains for its key P18-49 demo in both Prime (+31%) and Total Day (+33%) over last year, and currently ranks among the Top 5 fastest-growing cable nets for the quarter. Growth is particularly strong among women when compared to last year, with the largest gain among young females as W18-34 grew in both Prime (+56%) and Total Day (+52%). The gains mark the network’s third consecutive quarter of growth (P18-49, Total Day), and follows an aggressive strategy with more hours of original programming than any time in the network’s history.
The success is fueled by new additions to CMT’s lineup including the April launch of DOG & BETH: ON THE HUNT, which ranks as the network’s top current series. Other recent hits include the annual CMT MUSIC AWARDS, season three of REDNECK ISLAND, GUNTUCKY, and the late-night addition of COPS RELOADED. Music videos are also on the rise, as regularly scheduled music hours saw a +30% lift over last year, while the weekly CMT HOT 20 COUNTDOWN is up +34% over last year among P18-49.
This month, CMT will debut its first animated series BOUNTY HUNTERS on Saturday, July 13 at 10 p.m. ET/PT, starring the voices of Jeff Foxworthy, Bill Engvall, Larry the Cable Guy and Lisa Lampanelli. Additionally, Jeremiah and Big Ox use their backwoods ingenuity to concoct outrageous pranks in the series premiere of HILLBILLIES FOR HIRE on Sunday, July 14 at 9:00 p.m. ET/PT.
CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
# # #
Amanda Murphy 615-335-8408 email@example.com