CMT On Demand Celebrates 887 Percent Growth in 2007

NASHVILLE – February 4, 2008 – On the heels of its most-ordered year ever, CMT On Demand cranks up the music in 2008 with more music videos, performances and original programming than ever before. February marks one year since CMT first began airing full-length music videos on its VOD platform. In 2007, CMT On Demand experienced triple digit growth upwards of 887 percent over 2006, according to Rentrak.

“We couldn’t be happier with the audience’s response to the addition of music videos and performance-based content. Music is the foundation of CMT On Demand and provides fans with a deeper connection to the artists and the music they are passionate about,” said Mary Beth Cunin, vice president of programming strategy, CMT. “While music makes up a majority of the content on CMT On Demand, the platform has also been a great forum for introducing new original series and returning franchises, including DALLAS COWBOYS CHEERLEADERS: MAKING THE TEAM and TRICK MY TRUCK.”

This year, the network plans to increase the number of music videos added to the lineup; and in February, CMT will debut new episodes of GONE COUNTRY weekly, along with the newest episode of CMT CROSSROADS featuring Robert Plant and Alison Krauss. Beginning in March, CMT On Demand will feature special long and short-form music content to support the network’s annual tentpole event, the CMT MUSIC AWARDS, which premieres live April 14. CMT On Demand will continue to feature special artist-centric categories each month, along with hit performance series such as CMT CROSSROADS, and live concert specials like INVITATION ONLY. The channel will also develop exclusive customized Local VOD content for select markets.

CMT is the only country music network in the unique position to deliver country’s biggest artists and world premiere exclusives through CMT On Demand. CMT On Demand is carried on Comcast, Time Warner, Verizon, Charter, Cablevision, Bright House, Insight, Midcontinent and Armstrong Cable.

Visit CMT's press-only Web site for more information and downloadable photos on all of CMT's programming.

CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 87 million homes in the U.S. CMT and its website,, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

MTV Networks, a unit of Viacom , is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 137 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

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Amanda Murphy         615-335-8408


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