CMT CROSSROADS: DEF LEPPARD AND TAYLOR SWIFT SCORES ON CMT
11/11/08
NASHVILLE – November 11, 2008 – CMT CROSSROADS: DEF LEPPARD AND TAYLOR SWIFT scored big with 4.5 million viewers* tuning in over four initial airings. CMT CROSSROADS allowed Swift to fulfill her “childhood dream” when she walked onstage and performed with Def Leppard. Lead singer Joe Elliott and Swift swapped lyrics on such hit songs as “Photograph,” “Hysteria,” “Pour Some Sugar On Me,” “Picture to Burn” and “Love Story.”
CMT CROSSROADS: DEF LEPPARD AND TAYLOR SWIFT premiered on Friday, November 7, and will be re-telecast on CMT on Tuesday, November 11 at 9:00 p.m.; Friday, November 14 at 4:00 p.m.; Sunday, November 16 at 10:00 a.m.; and Wednesday, November 26 at 1:00 p.m. (all times listed are ET/PT). CMT CROSSROADS: DEF LEPPARD AND TAYLOR SWIFT is available now on CMT.com. Click here to view the entire program.
Visit CMT's press-only Web site www.cmtpress.com for more information and downloadable photos on all of CMT's programming.
*Nielsen Media Research (cume P 2+ / 1 minute qualifier), includes four airings.
CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 87 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
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PRESS CONTACT:
Amanda Murphy 615-335-8408 amanda.murphy@cmt.com
