“CMT CROSSROADS: STEVEN TYLER & CARRIE UNDERWOOD FROM THE PEPSI SUPER BOWL FAN JAM” SCORES WITH VIEWERS, MARKING HIGHEST-RATED “CROSSROADS” EPISODE IN SEVEN YEARS
02/07/12
NASHVILLE – February 7, 2012 – It was a weekend for football and music, as Steven Tyler and Carrie Underwood scored the highest-rated episode of CMT CROSSROADS in seven years. More than 3.1 million total viewers* tuned in to CMT for weekend airings of CMT CROSSROADS: STEVEN TYLER & CARRIE UNDERWOOD FROM THE PEPSI SUPER BOWL FAN JAM, which premiered Saturday, February 4 from Super Bowl XLVI in Indianapolis. The premiere garnered 1.9 million total viewers, marking the highest-rated CMT CROSSROADS episode since the 2005 pairing of Lionel Richie and Kenny Rogers, according to Nielsen Media Research. Also a hit on social media, #CMTcrossroads peaked in the #3 spot on Twitter for U.S. trending topics.
CMT CROSSROADS: STEVEN TYLER & CARRIE UNDERWOOD FROM THE PEPSI SUPER BOWL FAN JAM will be retelecast on CMT Saturday, February 11 at 10:00 a.m. and again Sunday, February 12 at 10:00 a.m, ET/PT.
Tyler and Underwood took the stage for a rocking hour of hits, including “Sweet Emotion,” “Love in an Elevator,” “Before He Cheats,” “Cryin’,” a spectacular mash-up of Underwood’s “Just A Dream” and Aerosmith’s “Dream On,” a special performance of Aerosmith’s “Walk This Way” and Underwood’s smash “Undo It,” and the Steppenwolf classic “Born To Be Wild.”
CMT CROSSROADS capped off a hit-driven Saturday night lineup on the network with the breakout hits BAYOU BILLIONAIRES and MY BIG REDNECK VACATION. The series recently premiered as the network’s highest rated original series telecasts in history.
CMT CROSSROADS is produced by Tom Forrest and Kathryn Russ. John Hamlin, Margaret Comeaux and Bill Flanagan serve as executive producers for CMT.
*Nielsen Media Research (cume P 2+ / 1 minute qualifier), includes 3 airings.
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CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
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PRESS CONTACT:
Cindy McLean 615-335-8404 cindy.mclean@cmt.com
