CMT EXPANDS MUSIC FOOTPRINT WITH NEW WEBSITE CMTEDGE.COM
09/10/12
Launch Week to Feature Exclusive Content from The Avett Brothers,
Trampled By Turtles, Sara Watkins, and Dwight Yoakam
CMT Edge to Tape More than a Dozen Performances this Week with Artists Including
Brandi Carlile, Justin Townes Earle, Jason Isbell, Punch Brothers and Turnpike Troubadors
NASHVILLE – September 10, 2012 – CMT has unveiled its new website dedicated to music discovery with the launch of CMTedge.com, a site dedicated to showcasing the best new music from a multitude of established, emerging and indie artists across genres. The site will feature exclusive music previews, world premieres and performances throughout the week with artists including The Avett Brothers, Trampled By Turtles, Sara Watkins and Dwight Yoakam. In celebration, CMT Edge will also tape performances with more than a dozen artists scheduled to perform in Nashville this week as part of the Americana Music Festival & Conference, including Brandi Carlile, Justin Townes Earle, Jason Isbell, Punch Brothers and Turnpike Troubadors.
Exclusive content on the site this week includes:
• Monday, September 10 – Trampled By Turtles deliver new performances from the sidewalks of Nashville in a new episode of CONCRETE COUNTRY.
• Monday, September 10 – Be the first to hear “It’s Never Alright” from Dwight Yoakam’s highly-anticipated album 3 Pears (on sale September 18), co-written by Pistol Annies’ Ashley Monroe.
• Tuesday, September 11 – CMT Edge will world premiere Sara Watkins’ new video “When It Pleases You.”
• Friday, September 14 – In conjunction with CMT Edge, CMT will world premiere The Avett Brothers new video, “Live and Die.” The video will air every hour on the main channel, in addition to being featured online.
CMT Edge celebrates music without boundaries from artists on the fringe of country music, and serves as a digital hub for recently launched performance series, CONCRETE COUNTRY and LIVE @ CMT. CMT.com has a long history of uncovering new music, starting with its first online performance series “New Voices, No Cover” in 2003, featuring such artists as The Avett Brothers, Hayes Carll and Kathleen Edwards. Those same artists will now share a permanent home on CMT Edge. The site will be curated by CMT.com Writer/Producer Craig Shelburne.
CMT.com was one of the first genre-specific sites at launch in 1997, and maintains its position as the #1 most-visited country music website averaging 1.6 million unique visitors and 3.8 million video streams per month (comScore 3-month average, May-July 2012).
www.cmtpress.com
CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
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PRESS CONTACT:
Amanda Murphy 615-335-8408 amanda.murphy@cmt.com
