CMT GARNERS SEVEN PROMAX AND BDA AWARDS FOR INNOVATIVE CREATIVE CAMPAIGNS

06/18/07

CMT’s Pro-social initiative, CMT ONE COUNTRY, Garners Top Honors For Website Design

NASHVILLE – June 18, 2007 – CMT was recognized with seven Promax and BDA (Broadcast Designers' Association) Awards last week at the 2007 Promax/BDA Conference in New York. The Promax and BDA Awards celebrate outstanding design contributions in today's broadcast media industries and electronic media.

CMTONECOUNTRY.com garnered a PROMAX GOLD award for website design, awarded to CMT’s digital team, led by Vice President, Digital Media and General Manager, CMT.com, Martin Clayton, along with CMT’s creative team, led by Senior Vice President, Creative and Marketing, James Hitchcock, and Vice President, Creative, Michael Englemann. Donna Priesmeyer, executive producer for CMT.com and Lucia Folk, director, Public Affairs for CMT directly oversaw the production of CMTONECOUNTRY.com.

Additional awards from the 2007 Promax/BDA Conference are as follows:

PROMAX SILVER: CMT Pure Country IDs - ID Campaign

PROMAX SILVER: CMT Sexiest Videos of 2006 - Entertainment Program Promotion

PROMAX BRONZE: Trick My Truck - Reality Program Promotion

BDA SILVER: CMT CMA 40 Years of Lyrics Poster - Posters

BDA SILVER: Urge - Utility - Promo for Website

BDA BRONZE: CMT Music ID's - Art Direction and Design: Interstitial Campaign

Also recognized at the ceremony from the CMT Creative team were Santos Lopez, supervising producer, and Amie Nguyen, on-air art director, who were two of only eight nominees for the 2007 Diverse Voices Award which honors the best work created by an ethnically diverse individual in the marketing community.

CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and Heartland entertainment, reaching more than 84 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT’s broadband channel, CMT Loaded.


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