CMT LAUNCHES FREE “CMT INSIDER” APP WITH EXCLUSIVE TAYLOR SWIFT CONTENT
NASHVILLE – August 23, 2010 – Country music fans can now find all of their favorite artists at their fingertips with the launch of CMT’s new iPhone app, CMT INSIDER for iPhone. The app kicks off today with an exclusive first behind-the-scenes look at Taylor Swift’s new video, “Mine.” Throughout the week, the app will update with the latest news, photos and information about Swift’s global world premiere August 27 on CMT, MTV and VH1. CMT INSIDER is available free now for iPhone and iPod Touch devices.
The CMT INSIDER app features a large library of country music content including breaking news, photo flipbooks, tour dates and artist bios. Exclusive video content from the popular CMT.com video franchise Web Buzzz, along with clips and outtakes from such series as CMT TOP 20 COUNTDOWN, will be accessible on the go. Fans can customize content on their app to showcase their favorite country artists first.
The app is now available at www.CMT.com/app.
CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 91 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, Addicting Games, Shockwave, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.
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