CMT LAUNCHES FREE “DALLAS COWBOYS CHEERLEADERS: MAKING THE TEAM” APP WITH EXCLUSIVE PHOTOS, INTERACTIVE FEATURES AND VIDEO

10/14/10

CMT’s Popular Series DALLAS COWBOYS CHEERLEADERS: MAKING THE TEAM Returns on Friday, October 15


NASHVILLE – October 14, 2010 – Just in time for the season premiere of CMT’s popular series DALLAS COWBOYS CHEERLEADERS: MAKING THE TEAM, the network has launched a free app for iPhone and iPod Touch users. Football and cheerleading fans can get more of America’s sweethearts with the click of a button, as the new CMT app includes hundreds of behind-the-scenes photos from the series, along with video clips, exercise tips and more.

The app also includes such interactive features as a customizable pom-pom, where fans can designate their favorite team colors and cheer along at games. In addition, cheerleader wannabes can upload their image in the likeness of a Dallas Cowboys Cheerleader, or join in weekly mobile chats with the squad held every Thursday at 7:00 p.m., ET.

CMT’s series DALLAS COWBOYS CHEERLEADERS: MAKING THE TEAM premieres Friday, October 15 at 8:00-9:00 p.m. ET/PT, with a whole new crop of cheerleading recruits. This season, the competition is as fierce as ever as cameras capture hundreds of hopefuls auditioning for the first time at the new Cowboys Stadium in Arlington, Texas, and follow a lucky few through training camp and onto the field.

The app is now available at www.CMT.com/dcc.

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   CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 91 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, Addicting Games, Shockwave, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.


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PRESS CONTACTS:
Amanda Murphy         615-335-8408         amanda.murphy@cmt.com
Heather Allison            615-335-8418         heather.allison@cmt.com

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