CMT LOADED LAUNCHES NEW USER-GENERATED CHANNEL “CMT HOMEGROWN”

05/24/07

NEW LOADED SERIES “HOMETOWN EDITION” SEARCHES FOR THE BEST CITY IN AMERICA

Fans Compete for Chance to Host Special Episode of CMT TOP 20 COUNTDOWN in the Best American “Hometown” in User-Generated Contest


NASHVILLE – May 24, 2007 – There’s no place like home. CMT’s broadband platform, CMT Loaded, celebrates everything “home" with the launch of a new channel dedicated to user-generated content, CMT HOMEGROWN. Beginning Thursday, May 24, CMT asks fans to showcase what makes their city special in the new user-generated contest, HOMETOWN EDITION, the first series to debut under the new HOMEGROWN banner. Whether it’s Friday night football or the local county fair that makes a town unique, fans will vote online to crown the nation’s best “hometown.” CMT’s on-air staple, CMT TOP 20 COUNTDOWN, will tape a special edition live from the winning entrant’s own hometown.

From rural America to its booming urban centers, fans can enter a video that shows the top five reasons their city is special, beginning Thursday, May 24 until Thursday, August 30. The top four finalists will be announced on CMT TOP 20 COUNTDOWN on Thursday, September 6, at which time viewers can vote online at Homegrown.CMT.com for the best of HOMETOWN EDITION. Entries should be less than two minutes and feature the top five people, places or events that make a hometown special.   

Martin Clayton, vice president of digital media for CMT and Lewis Bogach, vice president, programming and development for CMT, oversee the development of original music and entertainment programming for CMT LOADED. Mark Hall is executive producer for CMT Loaded.

Visit CMT's press-only Web site www.cmtpress.com for more information and downloadable photos on all of CMT's programming.

CMT Loaded is the largest broadband network designed specifically for country music lovers with thousands of exclusive performances and interviews, hosted series, original productions, plus music videos from across all genres. Available free and on demand at CMT.com, the 24-hour network features rare or exclusive footage from a wide array of artists, including the biggest stars, emerging artists, bluegrass, alt-country and more.
   
CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and Heartland entertainment, reaching more than 84 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT’s broadband channel, CMT Loaded.


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