CMT, MTV, VH1 AND MTV INTERNATIONAL DEBUT TAYLOR SWIFT’S “MINE” IN GLOBAL CROSS-CHANNEL, CROSS-PLATFORM EVENT ON FRIDAY, AUGUST 27
MTV Networks to Debut Video On-Air, Online and on Mobile in More than 160 Countries
NASHVILLE – August 18, 2010 – Reaching more than 160 countries around the world, sister networks CMT, MTV, VH1 and MTV International will team up to present the global premiere of Taylor Swift’s new video “Mine” on Friday, August 27. The first single from Swift’s upcoming album Speak Now, “Mine,” was rushed to radio after being leaked across the internet and debuted at #1 on Billboard’s Hot Digital Songs Chart and #3 on Billboard’s Hot 100. With the Hot 100 distinction, Big Machine Records’ Swift joins Mariah Carey as the only female artist in history to debut more than one single in the Top 5 in a calendar year. The eagerly-anticipated video will touch all of the MTV Music Group channels and websites in a cross-channel, cross-platform event featuring simultaneous online premieres and heavy on-air promotion, including a half-hour special to air across CMT, MTV and VH1.
CMT.com, MTV.com and VH1.com, along with MTV International sites, will present “Mine” in an exclusive online premiere roadblock beginning at 8:30 p.m. ET. MTV will debut the video on-air during its primetime lineup Friday at 9 p.m. ET/PT, while VH1 is set to air the video as part of its highly-rated weekly series VH1 TOP 20 VIDEO COUNTDOWN on Saturday, August 28 at 9:00 a.m. ET/PT.
Prior to its online premiere, CMT and CMT.com will premiere the video first as part of an exclusive half-hour LIVE special when CMT PREMIERES TAYLOR SWIFT “MINE” airs Friday, August 27 at 8:00-8:30 p.m. ET/PT. MTV will retelecast the special Saturday, August 28 at 10 a.m. ET/PT; while VH1 is set to air it Saturday, August 28 at 4 p.m. ET/PT.
Swift will introduce the video for the very first time before a live audience in CMT PREMIERES TAYLOR SWIFT “MINE” as she returns to the towns of Kennebunk and Kennebunkport, Maine where the video was filmed with co-star Toby Hemingway. The special includes a behind-the-scenes look as she gives CMT host Katie Cook a tour of the quaint towns, and offers personal insight into how this latest video came to life. “Mine” was co-directed by Swift and Roman White.
CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 91 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, Addicting Games, Shockwave, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.
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