CMT NAMES TEN FEMALE POWER VOICES TO ITS “NEXT WOMEN OF COUNTRY” CAMPAIGN, LAUNCHING JANUARY 16
01/15/13
List Includes Ashley Monroe, Holly Williams, Jana Kramer, Kacey Musgraves, Brandy Clark, Lauren Alaina, Sarah Darling, Rose Falcon, Rachel Farley and Kelleigh Bannen
NASHVILLE – January 15, 2013 – With a chart largely dominated by men, CMT shines the spotlight on the newest ladies of country music with its NEXT WOMEN OF COUNTRY campaign, a yearlong multi-platform initiative that will showcase the rising generation of signed and unsigned female superstars launching Wednesday, January 16. The network has named ten female powerhouses to be promoted across CMT platforms and at Nextwomen.CMT.com, with such exclusive content as video premieres, performances and more across CMT, CMT.com, CMTEdge.com, CMT Pure, CMT Radio Networks and more than 4 million followers on social media.
Hand-picked by CMT, the ten NEXT WOMEN OF COUNTRY are Ashley Monroe, Holly Williams, Jana Kramer, Kacey Musgraves, Brandy Clark, Lauren Alaina, Sarah Darling, Rose Falcon, Rachel Farley and Kelleigh Bannen. Additional artists will join the ranks all year long.
“Women are the cornerstone of country music,” said Leslie Fram, SVP of Music Strategy, CMT. “We want to recognize, support and expose the next wave of authentic female artists, signed or independent, who are writing, recording and making it happen on their own in a crowded, male-dominated format.”
“I am so honored to be featured in the “Next Women of Country” campaign. I've had the pleasure of spending time with a few of these crazy talented gals and I am blown away by their songsmith capabilities,” said Holly Williams. “Obviously we love our boys, but where would music be without the ladies?? Thank you CMT for this opportunity!”
CMT will partner with the NEXT WOMEN OF COUNTRY artists throughout the year, with new video offerings this month from Jana Kramer (“Whiskey”) and Holly Williams (“The Highway”), joining the already on-air video from Kacey Musgraves (“Merry Go Round”). In addition, CMTedge.com will premiere an exclusive performance of Rose Falcon’s “You Stole My Heart” on Wednesday, January 16, to celebrate the launch of the campaign. Additional video content from each of the selected artists will debut on-air and at Nextwomen.CMT.com throughout the year.
For more information or to view performances and video clips from CMT’s NEXT WOMEN OF COUNTRY, visit Nextwomen.CMT.com. For bios on each of the featured artists, visit XXXX.
www.cmtpress.com
CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
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PRESS CONTACT:
Amanda Murphy 615-335-8408 amanda.murphy@cmt.com
