CMT OFFERS UP THE ULTIMATE REDNECK RECLINER JUST IN TIME FOR SEASON THREE OF “MY BIG REDNECK VACATION”

01/09/13

The Clampet’s Take a Cross-Country Road Trip when MY BIG REDNECK VACATION Returns Saturday, January 26 at 9 p.m., ET/PT on CMT


NASHVILLE – January 9, 2013 – Channel-surfers, couch potatoes and lovers of all-things-redneck will not want to miss a chance to win the ultimate Redneck Recliner just in time for season three of MY BIG REDNECK VACATION, premiering Saturday, January 26 at 9 p.m., ET/PT on CMT. The coveted chair is motorized and includes such features as camo upholstery, a back massager, roll bar speaker system with lights, truck bed, hot girl mud flaps, antlers, a cooler, and remote control holder, among other essentials.

CMT invites fans to name the jacked-up chair in a contest on the series’ Facebook page before January 18; then watch for the top 5 finalists and vote for the best name starting January 19. The winner will be revealed on-air during the season premiere on January 26. The contest will be heavily promoted on social media, and is part of the network’s larger campaign to promote the new season of MY BIG REDNECK VACATION across digital, TV and radio platforms. The Redneck Recliner and Facebook application were conceptualized and designed in partnership with Carrot Creative.

MY BIG REDNECK VACATION launched in 2012, and quickly earned its place as one of CMT’s highest-rated series in network history. America’s favorite redneck family is gearing up for a cross-country road trip when the hit show returns Saturday, January 26 at 9 p.m., ET/PT with host Tom Arnold. This time, the Clampet’s hit the road RV-style to new places including Miami’s South Beach, Washington, D.C., Mount Rushmore in South Dakota, a dude ranch in Colorado, Area 51 in Nevada, a Native American Indian reservation in the Grand Canyon and more. The family explores new cultures and values throughout the 13-episode season, leaving their redneck stamp on each postcard destination along the way.

MY BIG REDNECK VACATION is produced by Pink Sneakers. Kimberly Belcher Cowin, John Ehrhard, Lewis Bogach (CMT) and Jayson Dinsmore (CMT) serve as executive producers.
   
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About Carrot Creative
Carrot Creative is a digital innovator. The first social media agency, Carrot crafts experiences for brands to share with their consumers across interactive media. From strategic ideation to full-scale design and development, Carrot specializes in optimizing technology to facilitate compelling brand narratives and drive business results. Working with Carrot means immersing your brand in passion, determination and every (mega)bit of swagger you’d expect from an agency in DUMBO, New York’s Digital District. For more, see carrotcreative.com.

About CMT
CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.


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PRESS CONTACT:    
Heather Allison         615-335-8418         heather.allison@cmt.com


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