CMT PRESENTS EIGHT VIDEO WORLD PREMIERES FROM COUNTRY’S TOP ACTS WHEN “BIG NEW MUSIC WEEKEND” RETURNS FRIDAY, OCTOBER 1
Jason Aldean, Brad Paisley, Keith Urban, Blake Shelton, Sara Evans, Jerrod Niemann, Jaron and The Long Road to Love and Christian Kane
Debut New Videos Exclusively on CMT, CMT.com and CMT Pure
NASHVILLE – September 27, 2010 – CMT jumps into fall with the world premiere of eight all-new music videos when CMT BIG NEW MUSIC WEEKEND returns to the network beginning at 6:00 a.m., ET Friday, October 1 through Sunday, October 3. New exclusive world premieres from Jason Aldean, Brad Paisley, Keith Urban, Blake Shelton, Sara Evans, Jerrod Niemann, Jaron and The Long Road to Love and Christian Kane will take over CMT music hours as the only videos featured throughout the weekend, with taped introductions by each artist prior to their video. In addition, America’s #1 country music website, CMT.com, will highlight each of the videos on the homepage of CMT.com, and fans will have the opportunity to vote for their favorite new video at the video voting page on CMT.com.
World premieres included in CMT BIG NEW MUSIC WEEKEND are as follows:
• Jason Aldean – “My Kinda Party”
• Brad Paisley – “Alcohol (Live)”
• Keith Urban – “Put You In A Song”
• Blake Shelton – “Who Are You When I’m Not Looking”
• Sara Evans – “A Little Bit Stronger”
• Jerrod Niemann – “What Do You Want”
• Jaron and The Long Road to Love – “That’s Beautiful To Me”
• Christian Kane – “The House Rules”
CMT BIG NEW MUSIC WEEKEND will leverage CMT’s multi-platform promotional capabilities with extensive on-air messaging on both CMT and CMT PURE; heavy promotion on CMT.com, including exclusive video playlists, webtools and banner ads; mentions across CMT’s social networks including Twitter and Facebook; along with shout-outs on CMT Mobile, CMT Radio Network and CMT Radio Live.
CMT.com is part of MTV Music Group, which ranks as the most visited online music destination according to the newly released U.S. comScore MediaMetrix numbers for August 2010.
CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 91 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.
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Heather Allison 615-335-8418 email@example.com