CMT PRESENTS SIX VIDEO WORLD PREMIERES WHEN “CMT BIG NEW MUSIC WEEKEND” RETURNS APRIL 22-24
Ronnie Dunn, Martina McBride, Dierks Bentley, Thompson Square, Jennette McCurdy and
Colt Ford Debut New Videos Exclusively on CMT, CMT.com and CMT Pure
NASHVILLE – April 21, 2011 – CMT BIG NEW MUSIC WEEKEND returns with six world premiere videos airing all weekend long beginning at 6:00 a.m., ET Friday, April 22 through Sunday, April 24. New videos by Ronnie Dunn, Martina McBride, Dierks Bentley, Thompson Square, Jennette McCurdy and Colt Ford will be the only videos featured on CMT throughout the weekend’s music hours. Each artist taped an introduction to their newest creation, which will accompany their video on-air and can be viewed at CMT.com.
World premiere videos included in the CMT BIG NEW MUSIC WEEKEND are:
• Ronnie Dunn – “Bleed Red”
• Martina McBride – “Teenage Daughters”
• Dierks Bentley – “Am I the Only One”
• Thompson Square – “I Got You”
• Jennette McCurdy – “Generation Love”
• Colt Ford – “Country Thang”
CMT BIG NEW MUSIC WEEKEND leverages CMT’s multi-platform promotional capabilities with extensive on-air messaging on both CMT and CMT Pure; heavy promotion on CMT.com including exclusive video playlists, webtools and banner ads; mentions across CMT’s social networks including Twitter and Facebook; along with shout-outs on CMT Mobile, CMT Radio Network and CMT Radio Live.
CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 91 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
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Amanda Murphy 615-335-8408 email@example.com