CMT RECOGNIZED AS "MEDIA PARTNER OF THE YEAR" BY AMERICA'S SECOND HARVEST
10/01/07
Award Presented at America’s Second Harvest Annual Conference
NASHVILLE – October 1, 2007 – CMT was named the 2007 recipient of the Media Partner of the Year award by America’s Second Harvest—The Nation’s Food Bank Network last night at the organization’s Annual Conference in Vail, Colo. The Media Partner of the Year award recognizes CMT for its partnership with America’s Second Harvest through the CMT ONE COUNTRY campaign. In 2007, America’s Second Harvest’s sixth annual Hunger Awareness Day received unprecedented visibility, due in large part to the efforts of CMT. CMT’s Director of Public Affairs, Lucia Folk, accepted the award on the network’s behalf.
“CMT is honored to be chosen for this award and to have given a media voice to Hunger Awarenss Day,” said Folk. “CMT ONE COUNTRY is proud to have America’s Second Harvest as a partner, we will continue to work together to combat hunger.”
“We are thankful for CMT’s commitment to fighting hunger in America,” said Vicki Escarra, president and CEO of America’s Second Harvest. “We consider ourselves blessed to have such a wonderful corporate partnership and friendship with CMT.”
CMT provided promotion about Hunger Awareness Day on-air as well as via its other platforms including CMT Radio, CMT.com, CMTONECOUNTRY.com, and the CMT Life Set to Music publication. Committed to inspire one million more volunteers, the CMT One Country campaign directed people to their local food bank to help feed people right in their own community. The Second Harvest Food Bank of Middle Tennessee, a member of the America’s Second Harvest network, counts CMT among their greatest supporters.
CMT One Country, CMT's pro-social initiative, was launched in the fall of 2005 to promote civic participation and inspire CMT viewers to take action and bring about important change in their communities. CMT One Country partners include America's Second Harvest, Boys & Girls Clubs of America, Habitat for Humanity, Hands On Network and the USO (United Service Organizations). Led by Advisory Board members President Jimmy Carter, Maya Angelou and General Colin Powell, whose combined service to America is legendary, CMTONECOUNTRY.com aims to offer tools to help anyone start making a difference immediately. For information: http://www.CMTONECOUNTRY.com.
CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and Heartland entertainment, reaching more than 87 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT’s broadband channel, CMT Loaded.
America's Second Harvest — The Nation's Food Bank Network is the largest charitable domestic hunger-relief organization in the United States. Through its network of more than 200 member food banks, America's Second Harvest annually provides assistance to more than 25 million people in need, including more than 9 million children and nearly 3 million seniors in all 50 states, the District of Columbia and Puerto Rico. Each year, America's Second Harvest secures and distributes more than 2 billion pounds of food and grocery products to support feeding programs at approximately 50,000 local charitable agencies, including food pantries, soup kitchens, emergency shelters, after-school programs, and Kids Cafes. To learn more, please visit www.secondharvest.org.
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