CMT SERIES AVAILABLE FOR DOWNLOAD ON MULTIPLE SERVICES
04/23/07
CMT’s Foxworthy, Cheerleaders, Trucks and More to Become Available at iTunes, Amazon Unbox, AOL Video, Wal-Mart Video Downloads and Xbox LIVE Marketplace for Xbox 360
NASHVILLE – April 23, 2007 – CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), announced today that it will make its hit series and specials featuring a cast of stars including Jeff Foxworthy, the Dallas Cowboys Cheerleaders, trucks and more available for purchase and download online for the first time on multiple digital download services. Popular CMT series such as FOXWORTHY’S BIG NIGHT OUT and CMT COMEDY STAGE are already available for on-demand purchase at the iTunes store (www.itunes.com), Amazon Unbox (http://unbox.amazon.com), AOL Video (http://video.aol.com), Wal-Mart Video Downloads (www.walmart.com/videodownloads) and coming soon to Xbox LIVE Marketplace for Xbox 360.
“CMT is committed to providing our audience with even more ways to connect to country music and the heartland,” said Mary Beth Cunin, vice president of programming strategy, CMT. “CMT’s launch on a variety of digital platforms truly rounds out our already unrivaled accessibility, making CMT available everywhere our fans are.”
The network plans to unveil additional series monthly, including new franchises PRANKVILLE and BORN COUNTRY, along with established hits such as TRICK MY TRUCK and DALLAS COWBOYS CHEERLEADERS: MAKING THE TEAM. In addition, CMT will offer a handful of back catalog programming, such as SMALL TOWN SECRETS and MOST SHOCKING. Several of the new series will be offered for instant release, available for download just 24 hours from the channel premiere.
The new programming slated for release on demand spans various CMT series, and will include full seasons of hits from:
CMT COMEDY STAGE – Hosted by comedic actress Melissa Peterman (“Reba”), CMT COMEDY STAGE is CMT’s first foray into stand-up comedy, featuring rising stars, as well as popular comedic favorites in each 30-minute episode. CMT COMEDY STAGE is taped before a live audience at the historic Belcourt Theatre in Nashville.
FOXWORTHY’S BIG NIGHT OUT – Mixing comedic sketches and musical performances, Foxworthy is joined onstage by some of country music’s biggest stars as they try out their comedic skills.
PRANKVILLE – PRANKVILLE puts a country twist on good-natured, practical jokes seen only by CMT’s hidden cameras.
TRICK MY TRUCK – TRICK MY TRUCK features the Chrome Shop Mafia, an eclectic collection of big rig truck mechanics, who search the truck stops of America for truck drivers whose rides need some drastic help. With customized paint jobs and outrageous detailing that transform each big rig into a work of art, The Mafia turns dreams into reality for some lucky truck drivers in need of a break.
DALLAS COWBOYS CHEERLEADERS – CMT goes behind closed doors to witness the sacred tryouts of one of the nation’s most beloved institutions. The series captures all of the excitement and drama of cheerleading hopefuls who struggle with rigorous fitness standards, intricate dance routines and the signature “kick-line.”
CMT’s download-to-own offerings compliment the wealth of video content already available to viewers on multiple CMT screens, including CMT.com, CMT’s broadband channel CMT Loaded, CMT Mobile, CMT VOD, CMT Pure Country, URGE and MHD, MTV Networks’ high-definition channel.
Visit CMT's press-only Web site www.cmtpress.com for more information and downloadable photos on all of CMT's programming.
CMT, America’s No. 1 country music network, carries original programming, specials, and live concerts and events, as well as a mix of videos by established country music artists and new cutting-edge acts, including world premiere exclusive videos. Founded March 6, 1983, CMT, owned and operated by MTV Networks, reaches 84 million households in the United States. Go to country music’s biggest web site at www.cmt.com.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 135 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
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