CMT TAKES THE ULTIMATE FAN EXPERIENCE TO A NEW LEVEL

05/15/09

CMT Plans CMA Music Festival Scavenger Hunt And Unique Promotions In Preparation for 2009 CMT Music Awards


NASHVILLE, Tenn. - May 13, 2009 - Just five short days prior to the 2009 CMT Music Awards (June 16), country music fans from all over the world will descend on Nashville in attendance of the CMA Music Festival (June 11 - 14) for the ultimate fan experience. CMT plays a major role in the activities offering several fan-centric opportunities for attendees.

The 3rd annual CMA Fan Social presented by CMT, a free concert and autograph session taking place at a secret location, is creating quite a buzz at CMT.com. CMT sponsors the event for the first time this year, which brings online friends together offline and will feature performances by Eli Young Band, Gloriana, Holly Williams, Emerson Drive, Joey + Rory and Carter Twins. In scavenger hunt fashion, fans can gather video clues from artists online at CMT.com, m.CMT.com on their wireless phones, Rhapsody.com and Verizon Wireless as well as hints through CMA's and CMT's newsletters, MySpace, Facebook and Twitter accounts, beginning May 13. Learn more at www.CMAfest.cmt.com.

THE FIRST CLUE: It's on Nashville's most-famous street.

The CMT Mobile mascot will make its debut at "The Fifth Annual CMA Music Festival Kick-Off Parade" and "The Fourth Annual CMA Music Festival Block Party" on June 10, and will roam the downtown area throughout the Music Festival. Beginning June 10, fans can text the key word VOTE to #44686 to find its location and receive a free prize. A different item will be given away each day and fans can collect all four.

Several country music artists, including Naomi Judd, Luke Bryan, Joe Nichols and Joey + Rory from CMT's "Can You Duet" are confirmed to sign autographs in the CMT booth at the Greased Lightning® Fan Fair® Hall in the Nashville Convention Center. Booth schedules will be posted on CMT.com and on site. Attendees will be able to pose for photos with the 2009 CMT Music Awards Buckle, a replica of the trophy given to CMT Music Awards winners and for the first time, the network will allow fans to vote for their favorite artists for the CMT Music Awards on site. Exclusive 2009 CMT Music Awards merchandise will be sold at the booth.

CMT and Wrangler co-sponsor "CMA Music Festival After HoursTM" each night at many of the clubs and honky-tonks along Lower Broadway, featuring food and beverage specials, live entertainment and special events throughout the week. In addition, CMT has partnered exclusively with After Hour partners The Stage (412 Broadway) and Paradise Park Trailer Resort (411 Broadway) to host the official CMT Music Awards pre-parties.

During the Nightly Concerts on the VAULTTM Concert Stage at LP Field, CMT will award one section with the Best Fans Ever award and everyone within it will receive their own foam version of the CMT Music Awards Buckle. "CMT Top 20 Countdown" host Lance Smith will emcee a special night of performances at LP Field as well.

Other CMT sponsored events throughout the week include an opportunity to pose with a stand-up of the 2009 CMT Music Awards host outside the CMT offices (330 Commerce Street) and at the CMT store, "CMT Loot," located in the Nashville airport. The network is flying 50 pole banners around the downtown area promoting the June 16 awards show and will be sponsoring the CMA Music Festival registration bags.

For more information on the 2009 CMA Music Festival and CMT-sponsored events, visit CMT.com and CMAfest.com.

To order CMA Music Festival tickets, call 1-800-CMA-FEST (262-3378); visit www.ticketmaster.com to buy online; or charge-by-phone at 1-800-745-3000. Prices do not include applicable handling fees.

ABOUT CMT:
CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 88 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

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