CMT TO WORLD PREMIERE NINE BRAND NEW VIDEOS DURING “BIG NEW MUSIC WEEKEND” STARTING JUNE 18
06/16/10
CMT, CMT.com and CMT Pure Debut New Videos from Lady Antebellum, Tim McGraw, Reba, Trace Adkins,
Alan Jackson, LeAnn Rimes, Gary Allan, Danny Gokey and James Otto
NASHVILLE – June 16, 2010 – CMT heats up summer with a sizzling lineup of new music videos when CMT BIG NEW MUSIC WEEKEND returns in an exclusive, world premiere event Friday, June 18 through Sunday, June 20. Nine music videos will debut on CMT, CMT.com and CMT Pure from superstar artists Lady Antebellum, Tim McGraw, Reba, Trace Adkins, Alan Jackson, LeAnn Rimes, Gary Allan, Danny Gokey and James Otto. The nine featured videos will include introductions by the artists themselves, and be the only videos aired throughout the weekend on CMT beginning at 6 a.m. ET on June 18 during CMT Music Hours. All of the world premiere videos will be available for streaming on-demand at CMT.com, and will be the only highlighted videos on the site homepage for the weekend.
The weekend of new music is part of the network’s CMT SUMMER OF MUSIC, including this weekend’s premieres of THE SINGING BEE and CMT CROSSROADS: JOHN MAYER AND KEITH URBAN on Friday, June 18 at 9 and 10 p.m. ET, respectively.
“Last year’s inaugural Big New Music Weekend blew away ratings and sales expectations,” said Jay Frank, Senior Vice President of Music Strategy, CMT. “Very quickly, this program has become a highly requested destination from artists, managers and labels to launch new videos across the biggest Country audiences on all platforms.”
Video premieres included in CMT BIG NEW MUSIC WEEKEND are as follows:
· Lady Antebellum – “Stars Tonight”
· Tim McGraw – “Still”
· Reba – “If I Were a Boy”
· Trace Adkins – “This Ain't No Love Song”
· Alan Jackson – “Hard Hat and a Hammer”
· LeAnn Rimes – “Swingin'”
· Gary Allan – “Get Off On the Pain”
· Danny Gokey – “I Will Not Say Goodbye”
· James Otto – “Groovy Little Summer Song”
CMT BIG NEW MUSIC WEEKEND will leverage CMT’s multi-platform promotional capabilities with extensive on-air messaging on CMT, CMT Pure, CMT Mobile, CMT Radio Network and CMT Radio Live. In addition, CMT.com will feature heavy promotion utilizing exclusive video playlists, webtools, banner ads and mentions across CMT’s social networks including Twitter and Facebook.
www.cmtpress.com
CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 90 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
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PRESS CONTACT:
Amanda Murphy 615-335-8408 amanda.murphy@cmt.com
