CMT.COM BREAKS MULTIPLE RECORDS FOLLOWING ITS ANNUAL ONLINE COVERAGE OF THE “40TH ANNUAL CMA AWARDS”

11/15/06



CMT.COM BREAKS MULTIPLE RECORDS FOLLOWING ITS ANNUAL
ONLINE COVERAGE OF THE “40TH ANNUAL CMA AWARDS”


NASHVILLE – November 15, 2006 – CMT.com celebrates its best week ever following its online coverage of the “40th Annual CMA Awards,” breaking multiple single day and week long records for unique visitors, streams and page views. Total unique visitors for the week were up 55% over the previous site record. In addition, CMT’s new broadband player Loaded garnered 2.6 million streams for the week, up 19% over the prior record. Top content for the week on CMT Loaded included the addition of a daily newscast CMT NEWS NOW, along with live streaming coverage of the CMA RED CARPET.
This marked the tenth consecutive year CMT.com provided in-depth coverage of the CMA Awards with a dedicated fan site offering news, photo galleries, interactive games, fan voting, video and Radio CMA, a web broadcast featuring music by current nominees and past winners. In addition, CMT.com added daily streaming news updates and live red carpet coverage for the first time.
Billed “Country Music’s Biggest Night,” the CMA Awards premiered live on ABC November 6, and will be re-telecast on CMT Thursday, November 23 at 8:00-11:00 p.m. ET/PT. For a complete recap of the night, visit www.cmt.com/music/events/cma/2006/.
   Visit CMT's press-only web site www.cmtpress.com for more information and downloadable photos on all of CMT's programming.

CMT, America’s No. 1 country music network, carries original programming, specials, and live concerts and events, as well as a mix of videos by established country music artists and new cutting-edge acts, including world premiere exclusive videos. Founded March 6, 1983, CMT, owned and operated by MTV Networks, reaches more than 83 million households in the United States. Go to country music’s biggest web site at www.cmt.com.

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PRESS CONTACT:   
Amanda Murphy         615-335-8408         amanda.murphy@cmt.com

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