CMT.COM LAUNCHES NEW ONLINE SERIES “CONCRETE COUNTRY” WITH PERFORMANCES BY THE FAREWELL DRIFTERS AND LYDIA LOVELESS
03/13/12
CMT.com Preps Launch of New Blog Targeting Alt-country, Roots Music
NASHVILLE – March 13, 2012 – CMT.com has launched a new online performance series CONCRETE COUNTRY, giving a home to gritty performances by alt-country and roots faves such as Lydia Loveless and The Farewell Drifters. Filmed within earshot of Nashville’s honky-tonks, CONCRETE COUNTRY will highlight independent singer/songwriters performing their original songs on a downtown sidewalk. CMT is also prepping the launch of a new blog CMT EDGE dedicated to music discovery, highlighting roots musicians. CMT EDGE will be curated by CMT.com Writer/Producer Craig Shelburne, and is expected to launch in summer 2012.
“It’s not just our job. We’re as passionate as our fans are about finding the best new artists, whether they’re performing in a club, garage or on the sidewalk like CONCRETE COUNTRY,” said Martin Clayton, vice president, CMT.com. “We want country fans to think of CMT.com first when they’re looking for new music, from the superstars to an entire untapped genre of alt-country, roots musicians.”
Other CONCRETE COUNTRY artists scheduled to debut this spring include Caitlin Rose, Jason Boland, Will Hoge and Robert Ellis. The series is the latest in several recent digital music franchise launches for CMT.com, including LISTEN UP and LIVE @ CMT.
CMT.com is the most visited online country music website with more than 1.7 million unique visitors per month (Comscore, Feb. 2012).
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CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
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PRESS CONTACT:
Amanda Murphy 615-335-8408 amanda.murphy@cmt.com
