CMT’S ANDY HOLEMAN PROMOTED TO VICE PRESIDENT, CONSUMER MARKETING
08/22/06
Amanda Phillips Promoted to Director, Consumer Marketing
NASHVILLE – August 22, 2006 – Andy Holeman has been promoted from Director to Vice President, Consumer Marketing, CMT, it was announced today by James Hitchcock, senior vice president, creative and marketing. Additionally, Amanda Phillips has been promoted from Manager to Director, Consumer Marketing, CMT.
Holeman will be the brand-leader responsible for guiding and setting CMT marketing objectives and will oversee development of coordinated, strategic marketing communication and promotional programs. Based in Nashville, Holeman will continue to report to Hitchcock. In her new position, Phillips will continue to report to Holeman and oversee the direction and management of all CMT consumer targeted marketing endeavors such as the Cross Country Mobile Marketing program and work with the CMT Radio Network.
"Andy has made great strides in improving CMT’s brand across all platforms and is an innovative, strategic thinker with unique skills in the marketing arena," says Hitchcock. "From the highly successful VP, DUKES OF HAZZARD Institute campaign to the inventive FOXWORTHY'S BIG NIGHT OUT on CMT Baby Bounty cash giveaway, Andy excels at blending creativity with a passionate commitment to understanding what motivates CMT’s consumers, and he seems to have a knack for building campaigns that win us a lot of awards."
Holeman joined CMT in 2002 as director, consumer marketing where he was responsible for the management and development of all off-channel marketing campaigns that included the award-winning Dukes of Hazzard campaign as well as endeavors that supported successful CMT programming including the CMT Music Awards, 2006 Miss America PAGEANT, CMT Crossroads and OUTLAWS. Most recently, Holeman spearheaded a strategic marketing alliance with the Publishing Group of America to publish a monthly eight-page, stand alone editorial insert called, CMT. Life. Set To Music, that is distributed in newspapers in CMT markets across America.
Prior to joining CMT, Holeman was Management Director for TKO Advertising in Studio City, Calif. where his clients included Universal Studios Recreation, GameWorks, Warner Bros. Home Video, Sony Entertainment, and Buena Vista Television. Holeman is a graduate from Louisiana State University.
Phillips joined CMT in 2004 as manager, consumer marketing where she was responsible for implementing a wide variety of marketing campaigns for the network and was also integral to the success of the Dukes of Hazzard campaign, CMT MUSIC AWARDS and numerous other CMT promotional and advertising efforts.
Prior to joining CMT, Phillips worked as an account executive at Dye, Van Mol & Lawrence where her clients included the Nashville International Airport, Jack Daniel’s Tennessee Whiskey and Martha White Flour. Phillips is a graduate of the University of Tennessee.
CMT, America’s No. 1 country music network, carries original programming, specials, and live concerts and events, as well as a mix of videos by established country music artists and new cutting-edge acts, including world premiere exclusive videos. Founded March 6, 1983, CMT, owned and operated by MTV Networks, reaches more than 83 million households in the United States. Go to country music’s biggest web site at www.CMT.com.
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PRESS CONTACT:
Natasha Powell 615-335-8412 natasha.powell@cmt.com
