CMT’S HIGHEST-RATED SERIES “PARTY DOWN SOUTH” EARNS ITS HIGHEST-RATED EPISODE EVER, UP DOUBLE DIGITS
07/24/14
Live +3 Ratings Mark Strongest Original Series Telecast in Network History
LOS ANGELES – July, 24 2014 – The most mind-blowing party continues as last Thursday’s episode of CMT’s PARTY DOWN SOUTH made network history with 1,156,000 total viewers and a 1.03 rating (Live +3). Among Adults 18-49, the series grew +27% over the season one average and +12% in total viewers. The series is also performing well among a coveted, younger audience garnering a .8 among W25-34 (Live +3).
PARTY DOWN SOUTH continues to rank as the No.1 digital series for the network, counting total streams across CMT.com, CMT Mobile and the CMT App. During the EST/CST hours of the Thursday premiere, hourly streams and app installs increased triple digits, up +130% and up +957%.
Tune-in tonight at 10:00 p.m., ET/PT when “Hurricane Martha” hits Athens. With the return of Martha in full effect, Mattie's partying ways start to rub her roommates the wrong way. While Lyle decides he needs to step up his marlin hunting game with some help from Ryan, Tiffany has a breakthrough of her own after a wild night out.
Preview a sneak peek of Episode 208 on CMT.com now. For more information on PARTY DOWN SOUTH and exclusive content, visit CMT.com, “like” the show’s official Facebook page, be part of the conversation with #PartyDownSouth and follow @CMT and the cast on Twitter.
DIGITAL ASSETS AVAILABLE TO MEDIA INCLUDE:
Embeddable sneak from episode 208 here: http://www.cmt.com/videos/misc/1063094/party-down-south-208-sneak-peek-hurricane-martha.jhtml#id=1729285
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