CMT’S JAMES HITCHCOCK ELEVATED TO SENIOR VICE PRESIDENT, CREATIVE AND MARKETING

01/17/06



NASHVILLE – January 17, 2006 – James Hitchcock has been promoted from Vice President to Senior Vice President, Creative and Marketing, CMT, it was announced today by Brian Philips, executive vice president and general manager, CMT. Based in Nashville and reporting to Philips, Hitchcock will continue to oversee all marketing, branding, advertising, on-air and off-air promotions and creative execution for CMT.

“James arrived at CMT two years ago with a mind blowing portfolio of clever work and has introduced sweeping change that has led to a creative renaissance at the channel,” says Philips. “Through his impressive work, he has raised CMT's national profile with terrific buzz promotions for a wide range of projects, including “CMT Outlaws,” "VP of The Dukes of Hazzard Institute" and our massive showing in New York City for CMA week.”

Under Hitchcock’s direction, CMT has established a clear leadership position in country music television, and in doing so, has received numerous awards and recognition from the creative and marketing community. Most recently, the NYC Film Festival and the Museum Of Modern Art showcased CMT’s newest branding.

Known for building strong brands using graphic photography and film, Hitchcock also excels in creating grass root stunts to convey a conceptually strong, clear message. His work ranges from reviving the image of globally dominant brands to resuscitating the look of smaller ones. With a Masters in Advertising from Art Center College of Design in Pasadena, CA, he honed his style at the top advertising agencies in the country, including Wieden & Kennedy, Berlin Wright Cameron, Fallon McElligott Berlin, Chiat Day, Kirshenbaum Bond & Partners and Ziccardi Partners Frierson Mee.

While at Kirshenbaum Bond & Partners, Hitchcock was cited by the Wall Street Journal, the New York Times and Fortune Magazine as playing an integral role in the successful relaunch the Target brand. His extensive experience also includes work with such companies as Volkswagen, Nike, Coca-Cola, the History Channel, Bravo, Radio City Entertainment and ESPN.

CMT, America’s No. 1 country music network, carries original programming, specials, and live concerts and events, as well as a mix of videos by established country music artists and new cutting-edge acts, including world premiere exclusive videos. Founded March 6, 1983, CMT, owned and operated by MTV Networks, reaches more than 78.7 million households in the United States. Go to country music’s biggest web site at www.CMT.com.

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PRESS CONTACT:
Lisa Chader         615-335-8405         lisa.chader@cmt.com

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