CMT’S ‘SWEET HOME ALABAMA’ CLOSES THE SEASON WITH RECORD RATINGS

09/06/11

Series Now Ranks as Most-Streamed Show in CMT.com’s History

Season 2 Featuring Fan Favorite Tribble Reese Premieres Thursday, October 20 on CMT


NASHVILLE – September 6, 2011 – Last week’s finale of SWEET HOME ALABAMA scored with viewers both on-air and digitally when the first season came to a close on Thursday, September 1 on CMT. The final episode scored a series high of .5 among P18-49, the channel's strongest telecast since the 2011 CMT MUSIC AWARDS and saw huge gains with young viewers. With a massive 1.4 P18-24 rating, the finale was the demo's highest-rated telecast in over 3 years and the third most watched telecast among P18-24 ever for the network. The finale averaged 717,000 total viewers, 507,000 of which were P18-49. Additionally, SWEET HOME ALABAMA now ranks as the highest rated series for CMT in 2011.

A digital win for the network as well, the show now ranks as the top most-streamed show in network history and contributed to overall growth among CMT’s social media sites, which just surpassed one million followers across Facebook and Twitter. The success was due in large part to an aggressive interactive strategy that included weekly live chats and original video content.

Because of the franchise’s tremendous success, CMT has signed on for a second season of SWEET HOME ALABAMA with bachelor Tribble Reese, the runner-up in season one premiering Thursday, October 20 at 9:00 p.m., ET/PT. This time, he will be faced with the tough decision of city versus country in the search for his Ms. Right, choosing between girls from all across the country who are heading to Alabama to help mend his broken heart.

SWEET HOME ALABAMA is produced by Glassman Media with executive producers Andrew Glassman, Grant Julian and Carrie Franklin. Claire McCabe and Jayson Dinsmore are executive producers for CMT.

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CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 93 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

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