“DALE” BREAKS RATINGS RECORDS FOR CMT AS MOST WATCHED TELECAST IN NETWORK’S HISTORY
09/06/07
DALE RANKS AS MOST WATCHED CABLE TELECAST FOR THE DAY
NASHVILLE – September 6, 2007 – Viewers raced to their televisions on Tuesday, September 4 for the premiere of the CMT original film DALE, making it the most watched telecast in the network’s history among both the key P18-49 demo and Total Viewers (P2+). With a 1.65 P18-49 rating and more than 3.1 million Total Viewers, Dale ranked as the most watched cable telecast for the day among both P18-49 and Total Viewers.
Produced by NASCAR Images and CMT Films, DALE is the only authorized film on Dale Earnhardt. Narrated by Paul Newman, this portrait of Dale Earnhardt includes archival race footage, rare outtakes, never-before-seen family home videos and interviews with his closest friends and family, toughest competitors and most avid fans, illustrating the depth of Earnhardt's influence in the racing world and beyond. DALE was produced with the support and endorsement of Richard Childress Racing, plus the Earnhardt family, corporation, and team.
Visit CMT's press-only Web site www.cmtpress.com for more information and downloadable photos on all of CMT's programming.
Narrated by Paul Newman, DALE is executive produced by NASCAR Images’ Jay Abraham and Jim Jorden, directed by Rory Karpf and Mike Viney and written by Ryan McGee. For CMT Films, Jeff Yapp, Paul Villadolid and Lewis Bogach serve as executive producers.
Formed in 2005, CMT Films is a division of MTV Networks that uses innovative distribution methods including theatrical and television network premieres to distribute its films before premiering them on CMT and releasing for DVD sales. The first CMT Film, Toby Keith’s Broken Bridges, debuted in National CineMedia theaters in September 2006, on CMT in December 2006 and on DVD January 2007. Broken Bridges went on to ship more than one million units on DVD.
CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and Heartland entertainment, reaching more than 84 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT’s broadband channel, CMT Loaded.
MTV Networks, a unit of Viacom, is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 137 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
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