DIERKS BENTLEY SCOURS CMT FANS FOR THE DIRECTOR OF HIS NEXT VIDEOIN CMT CONTEST LAUNCHING AUGUST 23
New “Green screen” Video to debut on CMT and CMT LOADED
NASHVILLE – August 15, 2007 – Platinum artist Dierks Bentley is joining forces with CMT LOADED for country music’s first user-created, green screen, viral music video. CMT will look to thousands of video makers to put together their own version of Bentley’s music video “Free and Easy (Down The Road I Go).” Using pre-taped performance footage of Bentley in front of a green screen, contestants will be able to submit their entries at CMT.com beginning Thursday, August 23.
Edited portions of the green screen music video will be made available for download over a ten week period, from August 23–November 5. CMT is asking viewers to add their own original background footage, animation and special effects and submit their version of the Bentley video back to CMT via CMT.com. Winners will be chosen bi-weekly and their video clips will be showcased on CMT TOP 20 COUNTDOWN and on CMT LOADED. At the end of 12 weeks, two new versions of the video will be created and showcased. One video will contain the backgrounds from the five bi-weekly winners and will premiere in the CMT TOP 20 COUNTDOWN. The other “broadband version” of the video will premiere on CMT LOADED and will contain backgrounds from as many submitted videos as possible.
Martin Clayton, vice president of digital media for CMT and Lewis Bogach, vice president, programming for CMT, oversee the development of original music and entertainment programming for CMT LOADED. Mark Hall serves as executive producer.
Visit CMT's press-only Web site www.cmtpress.com for more information and downloadable photos on all of CMT's programming.
CMT Loaded is the largest broadband network designed specifically for country music lovers with thousands of exclusive performances and interviews, hosted series, original productions, plus music videos from across all genres. Available free and on demand at CMT.com, the 24-hour network features rare or exclusive footage from a wide array of artists, including the biggest stars, emerging artists, bluegrass, alt-country and more.
CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and Heartland entertainment, reaching more than 84 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT’s broadband channel, CMT Loaded.