GUARANTEED TO MAKE YOU LAUGH… OR GIVE YOU GAS
CMT LAUNCHES FREE GAS GIVEAWAY TO PROMOTE ITS NEW SERIES “MABE IN AMERICA” PREMIERING FRIDAY, JULY 4
NASHVILLE – June 30, 2008 – Comedian Tom Mabe is so funny, CMT is willing to bet you’ll laugh or they’ll give you gas, a gas card that is. Comedian and prankster Tom Mabe takes on everyday people in everyday life when his new hidden prank series MABE IN AMERICA premieres Friday, July 4 at 10:30 p.m., ET/PT on CMT. CMT is so confident his antics will make viewers laugh, they have backed the show with a $10,000 laugh guarantee, promising $10 gas cards in the “Guaranteed to Make You Laugh or Give You Gas” promotion.
“CMT is so sure MABE IN AMERICA will make you laugh, we’re putting our money where our mouth is with the Laugh Guarantee,” said Andy Holeman, vice president of consumer marketing, CMT. “I think we will be hard pressed to find 1,000 people who don’t agree this show is hilarious, but considering the cost of gas, I don’t think we’ll have a problem finding people who overlook the ‘honor system’ for a little help at the gas pump.”
“It’s a sad day when your car’s Blue Book value doubles with a full tank of super unleaded,” adds host Tom Mabe, commenting on the rising cost of gasoline. “Won’t be long before NASCAR adds a carpool lane!”
CMT’s “MABE IN AMERICA: Guaranteed to Make You Laugh or Give You Gas” promotion launches with the new series on Friday, July 4 at CMT.com. For more information on the Laugh Guarantee, visit www.MabeinAmerica.cmt.com.
The light-hearted six-episode series MABE IN AMERICA features Mabe and his crew wreaking havoc on unsuspecting passers-by with pranks that include preying on common pet peeves, including annoying loud cell-phone talkers and blue-tooth users, as well as reactions to incompetent doctors and lazy ambulance drivers.
Tom Mabe is a nationally recognized comedian whose CDs include “Prank It Up” and “Revenge on the Telemarketers.” Mabe makes a living delivering jokes about junk-email, bad customer service, high gas prices and anything else that ticks off Americans. He has been dubbed the “troubleshooter-troublemaker” and “comic with a cause” by several national magazines and TV shows.
MABE IN AMERICA is executive produced by John Feld and Tom Mabe. Lewis Bogach, John Hamlin and Bob Kusbit serves as executive producer for CMT.
Visit CMT's press-only Web site www.cmtpress.com for more information and downloadable photos on all of CMT's programming.
For promotional web tools: http://webtools.cmt.com/viewpromo.php?promo_id=948
CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 87 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
MTV Networks, a unit of Viacom , is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 137 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
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