JAYSON DINSMORE JOINS CMT AS EXECUTIVE VICE PRESIDENT, DEVELOPMENT

02/01/11

Network Ramps Up Development on the West Coast

LOS ANGELES – February 2, 2011 – Jayson Dinsmore, formerly senior vice president, alternative development at NBC, has joined CMT as Executive Vice President, Development, it was announced today by Brian Philips, President, CMT. In this newly-created position, Dinsmore will oversee all development for the channel and manage the network’s development team, based primarily out of CMT’s Santa Monica offices. Dinsmore reports to Philips, effective immediately.

“CMT is ramping up West Coast Development fast, and Jayson is the ideal choice to lead an ever-larger team,” said Philips. “Jayson is a production-savvy executive with a deep background in hit reality, and he enjoys a terrific reputation within the LA community. In this new high-profile position, he will shine a bright light on CMT’s aggressive Development agenda, and make us a ‘first choice’ destination for big ideas.”

Dinsmore added: “I am both honored and thrilled to be joining the CMT team and to continue building upon the success of such a recognizable brand. I look forward to maintaining CMT’s integral relationship with its viewers, while pushing in new directions that will expand programming in surprising ways. We’re about to take CMT on a wild ride, and I couldn't be happier to be coming along.”

Dinsmore spent the last decade at NBC Entertainment, serving in several capacities, including Senior Vice President, Alternative Development, and Vice President, Alternative Programming & Development, responsible for a variety of shows including “Deal or No Deal,” “The Sing-Off,” “Minute To Win It,” “The Restaurant” and “Three Wishes.” He was Executive Producer on such shows as “Last Comic Standing” and “I’m A Celebrity…Get Me Out of Here!” On the specials front, Dinsmore has overseen production on both the Tournament of Roses and Macy’s Thanksgiving Day Parades, Miss USA and Miss Universe Pageants, and the Golden Globes.

Dinsmore is a third year assistant visiting professor at UCLA and a Texas native.

   Visit CMT's press-only Web site, www.cmtpress.com, to view a photo of Jayson Dinsmore and to receive more information about CMT programming.

   CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 91 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

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PRESS CONTACTS:    
Chris Delhomme      310-752-8635      chris.delhomme@cmt.com
Lisa Chader          615-335-8405      lisa.chader@cmt.com

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