JOSH ABBOTT BAND’S NEW VIDEO “TOUCH” MAKES WORLD PREMIERE WEDNESDAY, MARCH 14 ACROSS CMT PROPERTIES
NASHVILLE – March 13, 2012 – CMT will host the exclusive world premiere of independent Texas act Josh Abbott Band’s new video “Touch” from their upcoming album Small Town Family Dreams on Wednesday, March 14 at 8:45 a.m. ET/PT (repeats at 11:30 a.m. ET/PT). In addition to its on-air premiere, “Touch” will be available across CMT.com, CMT Mobile and CMT Pure, the network’s 24/7 all-music channel.
An emotionally-charged video, “Touch” stars Josh Abbott alongside another famous Texan, television personality and star of an upcoming CMT series, Melissa Rycroft. Rycroft’s husband Tye Strickland also appears in the video. “Touch” was directed by Evan Kaufmann. For a preview of the video, visit CMT.com.
“Growing up in my house, I remember watching CMT as a family. You hadn't 'made it' unless you had a video on there. It feels surreal, almost like a movie, that now they're playing one of mine,” said Abbott. “Mom is gonna be one proud and happy momma.”
“Touch is a phenomenal song, and we’re proud to bring Josh Abbott Band to a national audience with this cross-platform video premiere,” said Leslie Fram, SVP of music strategy, CMT. “CMT will continue to find and support great independent artists, and serve as a place where country fans can discover new music.”
Josh Abbott Band’s new album “Small Town Family Dreams” will be released in April 2012. For more information, visit http://joshabbottband.com/.
CMT is the only country music network in the unique position to deliver world premiere exclusives to fans on demand, on multiple platforms.
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CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
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