LUCIA FOLK PROMOTED TO DIRECTOR OF PUBLIC AFFAIRS TO FOCUS ON CMT’S PRO-SOCIAL INITIATIVE, ONE COUNTRY
05/15/06
NASHVILLE – May 15, 2006 – Lucia Folk will assume the new title of Director, Public Affairs at CMT, with a specific focus on development and management of the pro-social campaign, CMT’s One Country, as it was announced today by Alicin Williamson, Senior Vice President of Corporate Responsibility and Public Affairs, MTVN and Viacom and Brian Philips, Executive Vice President and General Manager, CMT. Based in Nashville and reporting to Williamson and Philips, Folk will work closely with the One Country program partners, as well as all departments within CMT to most effectively reflect the network’s commitment to corporate social responsibility.
“Lucia’s experience with the pro-social community, her marketing background and her overall commitment to corporate philanthropy make her the perfect person to take the lead on this important initiative,” said Williamson.
"As Lucia accepts leadership of CMT's One Country, she rises to a new career high point, and to a higher calling! She is the perfect person to quarterback our efforts. Strong heart, tireless organizational skills and a great mind," said Philips.
In this newly created position, Folk will work closely with the non-profit partners and maintain constant communication between those entities and CMT, as well as create endeavors within those relationships that reflect the goals of CMT One Country.
Folk began her career with CMT in 2002 as a Supervisor in Consumer Marketing where she was responsible for the operations of the mobile marketing program, CMT Cross Country. Lucia’s commitment to philanthropy extends beyond her newly appointed position as she currently sits on the Board of Directors for Hands on Nashville, the local affiliate of the national Hands On Network, an organization that mobilizes volunteers for non-profit agencies. Prior to moving to Nashville, Folk worked at Marketing Werks, Inc. in Chicago where she was responsible for the day-to-day operations of the international mobile marketing program for Hershey Foods Corporation.
CMT’s One Country pro-social campaign launched in 2005 and is designed to promote volunteerism on a local and national level by highlighting everyday heroes and raising awareness of the great works of many non-profit organizations. For its affiliates, CMT will provide on-air, online and local event partnership opportunities for cable operators to connect with their communities. In addition, CMT is committed to developing new programming to reflect the One Country initiative and produce shows that recount stories of volunteers who help build affordable housing, replenish food banks and support American military families. The network’s website, CMT.com, provides detailed, localized support for the pro-social effort, providing instant access to CMT One Country partners.
CMT, America’s No. 1 country music network, carries original programming, specials, and live concerts and events, as well as a mix of videos by established country music artists and new cutting-edge acts, including world premiere exclusive videos. Founded March 6, 1983, CMT, owned and operated by MTV Networks, reaches more than 82.2 million households in the United States. Go to country music’s biggest web site at www.CMT.com.
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PRESS CONTACT:
Natasha Powell 615-335-8412 natasha.powell@cmt.com
