LUKE BRYAN CRASHES CMT FOR A SPECIAL “TAKEOVER WEEKEND” STARTING SATURDAY, AUGUST 10
Weekend Includes Video Double-Shots, Exclusive Performances and a Half-Hour “Making Of” Special for His New Album, “Crash My Party”
NASHVILLE – August 5, 2013 – In celebration of his upcoming album, superstar Luke Bryan brings the party to CMT, taking the reins for a special LUKE BRYAN CMT TAKEOVER WEEKEND, starting Saturday, August 10. Bryan’s eagerly-awaited “Crash My Party” album debuts August 13, but fans can catch a glimpse of him in the studio and on the road in a “making of the album” special, LUKE BRYAN: CRASH MY PARTY, premiering Saturday, August 10 at 2:00-2:30 p.m., ET/PT directly after CMT HOT 20 COUNTDOWN. The special will re-air on CMT on Sunday, August 11 at 9 a.m. and 2 p.m., ET/PT and Tuesday, August 13 at 9 a.m., ET/PT, and on Palladia on Sunday, August 11 at 9 p.m., ET/PT.
The network will feature Bryan across all of its platforms all weekend long, including a special performance on CMT HOT 20 COUNTDOWN, double-shots of his biggest videos and pop-up graphics of Bryan’s signature moves throughout the day and interviews all week on CMT RADIO LIVE WITH CODY ALAN. Bryan will also crash CMT’s social channels throughout the weekend, with related content on CMT’s official Twitter account @CMT, Facebook, Tumblr and Get Glue, using #LukeCMTtakeover.
Starting today, fans can visit CMT.com and enter the “Crash Luke Bryan’s Nashville Party Sweepstakes” for a chance to see him live in Nashville. Prizing includes two round-trip tickets and accommodations to Nashville, along with tickets to see Bryan perform in concert and an additional semi-private acoustic performance. Fans can enter daily to win through September 16 at CMT.com.
LUKE BRYAN CMT TAKEOVER WEEKEND includes:
• Double shots of Luke Bryan’s biggest music videos throughout CMT MUSIC HOURS on Saturday, August 10 and Sunday, August 11 from 6:00-11:30 a.m., ET/PT.
• LUKE BRYAN: CRASH MY PARTY special premieres Saturday, August 10 at 8:00-8:30 a.m. ET/PT and takes fans into the studio and on the road for an exclusive behind-the-scenes look at the making of his new album “Crash My Party.”
• Bryan stops by the studio for an exclusive performance on CMT HOT 20 COUNTDOWN, premiering Saturday, August 10 at 11:30-2:00 p.m., ET/PT.
• Additionally, Luke Bryan videos will air every hour during CMT MUSIC HOURS beginning Monday, August 5.
Luke’s fourth studio album Crash My Party, to be released on August 13, contains the three-week #1 title track song plus new single “That’s My Kind of Night.” His career now boasts over four million in album sales with seven #1 singles. He is the reigning ACM Entertainer of the Year and was named the #1 Artist of 2012 and #1 Male Artist of 2012 by Country Aircheck. Billboard named tailgates & tanlines the #2 Country Album and the #3 Country Artist Album of 2012 and claimed Luke as the #3 Top Country Artist of the Year. Also in 2012, Luke took home 11 music awards, including a record nine wins at the American Country Awards as well as his first American Music Award. This spring, Luke co-hosted the Academy of Country Music Awards with Blake Shelton and received the coveted Entertainer of the Year award as well as the Vocal Event award with Jason Aldean and Eric Church for “The Only Way I Know.” At the CMT Music Awards in June, Luke won for Collaborative Video of the Year for “The Only Way I Know.” Luke is currently headlining his “Dirt Road Diaries Tour” through the fall, selling out venues across North America.
CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
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Caitlin Greenwell 615-335-8412 email@example.com