MARTINA MCBRIDE REVEALS NEW MUSIC WHEN “UNPLUGGED” DEBUTS AT CMT.COM AND THE STARBURST FACEBOOK PAGE ON WEDNESDAY, AUGUST 24 AT 8 PM, ET
McBride Covers Sara Bareilles’ Smash Hit “Love Song”
NASHVILLE – August 23, 2011 – Megastar Martina McBride delivers her trademark powerhouse vocals with a brand new confidence in an all-new episode of CMT UNPLUGGED: MARTINA MCBRIDE presented by Starburst, which debuts at CMT.com on Wednesday, August 24 at 8:00 p.m., ET at Unplugged.CMT.com and on the Starburst® Facebook page. Taped in CMT’s Nashville studio, Republic Nashville artist McBride reveals music from her upcoming album ELEVEN, along with the special Starburst Contradictions Track, a never-heard-before cover of Sara Bareilles’ smash hit, “Love Song.”
McBride performs new cuts “One Night,” “Always Be This Way,” “I’m Gonna Love You Through It” and “Whatcha Gonna Do,” along with her signature hit, “Safe in the Arms of Love.” She reveals the inspiration behind the impending ELEVEN, which hits stores October 11, along with how finding a great song is like Christmas. Fans also discover her first splurge following success was a Honda Accord that the practical McBride still drives on occasion.
Beginning Wednesday, August 24, “I’m Gonna Love You Through It” will be featured during music hours on CMT and CMT Pure, the network’s 24-hour digital music channel. CMT will promote the Unplugged performances across all of its properties including CMT, CMT.com, CMT Mobile, CMT Radio and the network’s social communities on Facebook and Twitter. The online launch of CMT UNPLUGGED: MARTINA MCBRIDE will be accompanied by a Live Viewing Party at both CMT.com and on Starburst’s Facebook page.
Starburst continues as the exclusive partner of “Unplugged.” The brand will be featured alongside each episode on-air and at Unplugged.CMT.com, Unplugged.MTV.com and Unplugged.VH1.com. Martina McBride joins The Avett Brothers, Mumford & Sons, Adele and Lykke Li in the 2011 roster of “Unplugged” artists.
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CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. The company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands - Wrigley's Spearmint, Juicy Fruit, and Altoids - have heritages stretching back more than a century. Other well-loved brands include Doublemint, Life Savers, Skittles, Big Red, Winterfresh, Extra, Starburst, Orbit, Airwaves, P.K., Cool Air and 5 Wrigley is headquartered in Chicago, IL and operates as a subsidiary of Mars, Incorporated, based in McLean, VA. Mars is a $30-billion, family-owned company that produces some of the world's leading confectionery, food and pet-care products and has growing beverage and health & nutrition businesses.
Jennifer Jackson Luth
Wrigley North American Communications