MEDIA ALERT: CMT.COM CELEBRATES BEST MONTH EVER WITH RECORD-BREAKING APRIL
NASHVILLE – May 14, 2008 – CMT.com hit a high note in April, recording its best month ever, according to data from comScore. Due in large part to a highly successful 2008 CMT MUSIC AWARDS, CMT.com traffic grew +68% over April 2007 with more than 4.3 million unique visitors to the site. The largest traffic drivers included artists Taylor Swift and Carrie Underwood, among other CMT Awards nominees.
The success of CMT.com in April comes on the heels of a stellar first quarter for MTV Networks’ Music Group, which saw a surge of unique visitors to its CMT.com, VH1.com and MTV.com music brands. The Music Group remains the third most-trafficked collection of music sites on the Web, according to comScore.
CMT.com is America’s No. 1 country music Web site, with thousands of full-length streaming music videos, original programs, blogs, country music news, photo galleries, exclusive album listening parties and more. CMT.com streamed over 100 million videos in 2007, and experienced growth in both average monthly streams and uniques for the year. The site offers original programming produced for the Web, including its exclusive online performance franchise UNPLUGGED AT STUDIO 330, which features stripped down acoustic performances from established country music stars and emerging artists filmed live in the CMT studio. CMT.com is also the home of the annual user-generated talent search, MUSIC CITY MADNESS, which generated more than 4 million votes last year to determine the winner.
Visit CMT's press-only Web site www.cmtpress.com for more information and downloadable photos on all of CMT's programming.
Amanda Murphy 615-335-8408 firstname.lastname@example.org