MISS AMERICA FANS COMPETE FOR $1 MILLION DOLLAR JACKPOT AS CMT CHALLENGES FANS TO PREDICT THE WINNER OF THE “2007 MISS AMERICA PAGEANT”
12/13/06
MISS AMERICA FANS COMPETE FOR $1 MILLION DOLLAR JACKPOT AS CMT CHALLENGES FANS TO PREDICT THE WINNER OF THE “2007 MISS AMERICA PAGEANT”
Make Your Predictions at www.missamerica.cmt.com
The 2007 MISS AMERICA PAGEANT Airs Live from Las Vegas on January 29 on CMT
NASHVILLE – December 13, 2006 – She may get the crown, but you have a shot at the cash! Beginning today, Miss America fans have a chance to win $1 million dollars by correctly predicting the winner of the 2007 MISS AMERICA PAGEANT, to be broadcast live from the Planet Hollywood Resort & Casino in Las Vegas on Monday, January 29 on CMT.
The “CMT Miss America 2007 $1,000,000 Pick & Win Game” lets fans be the judge and play online at www.missamerica.cmt.com to predict whom they think will take home the crown. One million dollars will be awarded to the entry that correctly predicts finalists from each of the four rounds, including the top 10, top 5, and top 3 finalists and ultimately, the winner of the 2007 MISS AMERICA PAGEANT.
“The Miss America Pageant is truly America’s show, and it only seems fair to let the legions of fans in on the action,” said Andy Holeman, vice president of marketing, CMT. “CMT’s Pick & Win Game represents the fun and passion surrounding the pageant and is a great way to participate in and celebrate its competitive spirit.”
“CMT continues to exceed our expectations with the innovative promotion surrounding the 2007 Miss America Pageant,” said Art McMaster, president and CEO of the Miss America Organization. “Every fan is a judge, so the Pick & Win Game is the perfect way for fans watching the pageant at home to join in the excitement to decide on who will become the next Miss America.”
In conjunction with the game, CMT will launch an extensive multi-media campaign to create awareness of the CMT Miss America 2007 Pick & Win Game and drive tune-in for the 2007 MISS AMERICA PAGEANT. CMT will promote the game across its multiple screens including CMT, CMT.com, the network’s digital channel CMT Pure Country and CMT Mobile. In addition, the network will launch a paid media campaign targeting national print, TV, online and radio.
CMT offers fans a unique “insider” advantage at www.missamerica.cmt.com, where they can learn more about each of the competitors. The CMT Web site features highlights of all 52 contestants with personal photos, videos, bios and more. In addition, fans can tune in to CMT on VOD beginning December 22 for short video bios starring each of the contestants.
Fans have until January 23 to enter the “CMT Miss America 2007 $1,000,000 Pick & Win Game” and are allowed one entry per person. For rules, visit www.missamerica.cmt.com. In addition to the $1 million prize, CMT is offering five trips for two to attend the 2008 Pageant.
The 2006 MISS AMERICA PAGEANT premiered on CMT last January and ranks as the most-watched telecast in CMT’s history with total viewers. Since its premiere, re-airings of the Pageant have been seen by more than 27 million different viewers.
For the first time in its 85 year history, the MISS AMERICA PAGEANT took place outside of Atlantic City and debuted in Las Vegas at the Planet Hollywood Resort & Casino. Jennifer Berry, of Oklahoma, is the current Miss America.
Visit CMT's press-only web site www.cmtpress.com for more information and downloadable photos on all of CMT's programming.
CMT, America’s No. 1 country music network, carries original programming, specials, and live concerts and events, as well as a mix of videos by established country music artists and new cutting-edge acts, including world premiere exclusive videos. Founded March 6, 1983, CMT, owned and operated by MTV Networks, reaches more than 83 million households in the United States. Go to country music’s biggest web site at www.cmt.com.
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Amanda Murphy 615-335-8408 amanda.murphy@cmt.com
