ON THE HEELS OF CMT’S HIGHEST RATINGS IN FOUR YEARS, THE NETWORK ANNOUNCES YEAR-LONG MENTORSHIP PROGRAM SUPPORTING COUNTRY MUSIC’S RISING STARS
12 UNSIGNED EMERGING ARTISTS WILL KICKSTART DREAMS WITH ONE-ON-ONE DEMO RECORDING SESSIONS AND TEAM OF INDUSTRY MENTORS
NASHVILLE – October 25, 2018 – On the heels of CMT’s highest ratings in four years* and, in continuation of its long-running history of supporting country music’s emerging artists, the network today announced a first-of-its-kind, year-long mentorship program for the industry’s next rising stars. The network will extend its Artist Discovery initiative by hosting 12 unsigned emerging country artists in its CMT Studio in Nashville over one year to record demos with country’s leading producers in effort to launch their careers. Once the demos are recorded, each artist will have an opportunity to learn from mentors comprised of industry leaders - ranging from Grammy-winners to music label executives.
“We are proud to expand CMT’s Artist Discovery program,” said Leslie Fram, Senior Vice President of Music and Talent, CMT. “Many unsigned artists do not have the financial resources for professional demos, or guidance on how to propel their careers forward, and this first-of-its-kind program can provide both.”
Following the historic all-female “CMT Artists of the Year” special, the first recording session will aptly pair emerging female artist Parker McKay with producer Alex Kline, who has worked with stars such as Reba, Terri Clark and “CMT Next Women of Country” member Tara Thompson.
Advisors of the program include:
- Jensen Sussman: President/Owner of Sweet Talk Publicity
- Liz Rose: Grammy Award-winning Songwriter/Owner of Liz Rose Music Publishing
- Cameo Carlson: President of mtheory Nashville
- Amanda Cates: Head of Marketing & Digital Strategy – Maverick Management
- Tracy Gershon: Atlas Music Publishing/A& R Consultant
- Daniel Miller: Founder of Fusion Artist Music
CMT ARTIST DISCOVERY was launched in 2014 to identify and better connect emerging country music artists with passionate new fans. The six-week program spotlights unsigned talent to launch them to the next level, through exclusive world video premieres on CMT Music and CMT.com and custom promotion on all CMT platforms.
CMT is the leading authority on country music and lifestyle, offering a mix of original series, music events and specials. CMT is everywhere its fans are including two cable channels (CMT and the 24-hour music channel, CMT Music), radio (CMT Radio), digital (CMT App, CMT.com) and social (CMT on Facebook, CMT on Instagram and CMT on Twitter). CMT is a unit of Viacom Inc. (NASDAQ: VIA, VIAB).
* Nielsen, L+SD, P18-49, CMT Total Day (Mon-Sun/6A-3A), 9/30/13-9/30/18 by Fiscal Year (October-September)
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