Nationwide Insurance Creates Branded Stage Featuring Performances By Jason Michael Carroll, Carter Twins, Eric Church, Eli Young Band, Gloriana and Joey + Rory

NASHVILLE – June 8, 2009 – Additional performers Jason Michael Carroll, Carter Twins, Eric Church, Eli Young Band, Gloriana and Joey + Rory are set to join the 2009 CMT MUSIC AWARDS from the Nationwide Insurance stage when the show airs live from Nashville on Tuesday, June 16 at 8:00 p.m, ET/PT.* For the second year in a row, Nationwide Insurance will be featured throughout the live telecast from a special branded performance stage that resembles the insurance giant’s blue logo.

As part of their sponsorship, a special Nationwide ‘On Your Side®’ Award will be presented based on fan voting at The winner will be announced live during the 2009 CMT MUSIC AWARDS telecast. In order to help get out the vote, CMT created solicitation spots to drive awareness on-air, and co-branded ads have been featured heavily on In addition, the more than 4 million votes that have already been cast for the 2009 CMT MUSIC AWARDS have received messaging to vote for the Nationwide award. For more information about the voting process, visit:

Nationwide will be providing special behind-the-scenes access for fans starting the day of the event through the post-event celebration. Fans can visit to view photos and videos from the CMT Awards and find out how to follow the action on Twitter, Facebook and Flickr.

“We approached this sponsorship like we do everything – we wanted to bring an On Your Side experience to fans,” said Steven Schreibman, vice president of advertising and brand management for Nationwide. “We hope our involvement enhances the 2009 CMT MUSIC AWARDS experience for country music fans, whether they are at the awards or following from home.”

Hosted by actor/comedian Bill Engvall, the 2009 CMT MUSIC AWARDS will include performances by Trace Adkins, Jason Aldean, Dierks Bentley, Toby Keith, Lady Antebellum, Brad Paisley, Kellie Pickler, Rascal Flatts, Darius Rucker, Sugarland, Taylor Swift, Keith Urban and British rockers Def Leppard. Fans can now vote online at through Sunday, June 14 to determine the night’s winners. The final nominees for VIDEO OF THE YEAR will be announced at the beginning of the live show and fans can vote at and via text on their Verizon Wireless phones throughout the live broadcast (ET/CT only) to determine the night’s big winner.

Visit CMT's press-only web site for more information about the 2009 CMT MUSIC AWARDS and media credentialing

Nationwide, based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the world and is rated A+ by A.M. Best. Nationwide ranks #124 on the Fortune 500 list. The company provides a full range of insurance and financial services, including auto insurance, motorcycle, boat, homeowners, life insurance, farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services. For more information, visit Nationwide, Nationwide Insurance, the Nationwide Framemark, and, On Your Side,are officially registered trademarks of Nationwide Mutual Insurance Company.

CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 88 million homes in the U.S. CMT and its website,, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers and Xfire.

*EDITORS: The 2009 CMT MUSIC AWARDS will premiere LIVE on Tuesday, June 16 at 8:00 PM, Eastern and 7:00 PM, Central; and at 9:00 PM, Mountain and 8:00 PM, Pacific (tape delayed).

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2009 CMT Music Awards


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