NASHVILLE – January 17, 2013 –CMT has tapped creative and branding veteran Peter Mannes, for the position of Vice President, Creative Services, announced today by Dee McLaughlin, senior vice president Brand Strategy, Marketing and Creative, CMT. Mannes is charged with directing the efforts of the creative team in the creation, planning, development and production of all on and off air production and graphics for CMT. Mannes will be based in Nashville and will report to McLaughlin, effective immediately.

“From award winning promo work, to his successful brand campaign executions, to his vast experience working with other nets, Peter’s broad skillset is exactly the synergy we were seeking ” says McLaughlin.

With over 20 years in the media industry Peter Mannes comes to CMT from Sundance Channel, where he was Director of Brand Marketing. As a creative leader he was responsible for managing the voice of the network across all platforms, including strategic and creative direction of its promotional campaigns. Prior to Sundance, Mannes was founder of Argot Media, a full-service creative production agency where he produced creative rebrands of multiple TV networks, including History Channel, Biography, Bloomberg Television, and Sí TV.

Mannes also held the position of Vice President of Production for Global Media Holdings/Global Japan where he supervised production of all on-air promos, series, specials, print and marketing projects for the launch and operation of two television networks developed for the Japanese market, SheTV and SF. Earlier in his career, Mannes served as a production manager for MTV Networks, which included working on the re-launch of MTV Asia.

Mannes graduated from Northwestern University in 1991 and will be relocating to Nashville.

CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT and its website,, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

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Cindy McLean Finke 615-335-8404


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