RASCAL FLATTS NEW VIDEO “EASY” TO WORLD PREMIERE ON CMT AND CMT.COM FRIDAY, JULY 1
Cross-promotion Featured on VH1, Palladia and Platinum Life: Country
NASHVILLE – June 28, 2011 – CMT and CMT.com will host the exclusive world premiere of Rascal Flatts’ new video “Easy” from their Big Machine Records release Nothing Like This on Friday, July 1 at 10:45 a.m. ET, featuring special guest Natasha Bedingfield. As part of the premiere, CMT will debut a 15-minute special CMT PREMIERES: RASCAL FLATTS FEAT. NATASHA BEDINGFIELD “EASY,” which includes interviews with the band and behind-the-scenes footage from the video shoot.
“Easy” will premiere across CMT’s multiple properties including CMT, CMT.com, CMT Pure and the network’s new social media game, CMT Platinum Life: Country. As the network’s first video premiere in the social realm, gaming fans can earn virtual prizing when they stream the video in Platinum Life: Country. The video will also debut on Palladia, MTV Networks’ high-definition music channel, and air on VH1 Top 20 Countdown on Saturday, July 2.
Rascal Flatts join other exclusive world premieres on CMT this June from Jason Aldean, Big & Rich and Kenny Chesney. CMT is the only country music network in the unique position to deliver world premiere exclusives to fans on demand, on multiple platforms.
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Amanda Murphy 615-335-8408 firstname.lastname@example.org