REBA DELIVERS GIANT RATINGS WITH CMT’S INAUGURAL PREMIERE OF “CMT GIANTS”
11/21/06
REBA DELIVERS GIANT RATINGS WITH CMT’S INAUGURAL PREMIERE OF
“CMT GIANTS” ON NOVEMBER 18
4.5 Million Cumulative Total Viewers Celebrate Reba’s Career with Country’s Superstars
CMT’s Weekend Ratings Bolstered by the Finale Premiere of
DALLAS COWBOYS CHEERLEADERS: MAKING THE TEAM
NASHVILLE – November 21, 2006 – CMT GIANTS: REBA, which premiered Saturday, November 18 at 8:00 p.m., ET/PT, averaged an impressive 1.7 million total viewers during its premiere telecast, up 387% over the quarter-to-date Primetime average. Among the network’s most-watched original telecasts of the year, the critically-acclaimed premiere garnered 4.5 million total viewers cumulative. CMT’s weekend netted a gigantic 28.6 million total viewers cumulative, with 10.7 million total viewers cumulative tuning in across five airings of CMT GIANTS.
Adding to the weekend’s stellar ratings for CMT was the finale premiere of DALLAS COWBOYS CHEERLEADERS: MAKING THE TEAM, which premiered to 694,000 total viewers (average). Across the finale’s four weekend airings, it drew 6.5 million total viewers cumulative.
The two and a half hour special CMT GIANTS: REBA featured stars of music, film and television as they paid tribute to their favorite redhead, Reba, who has been a leading lady in country music for over 20 years. Performances were included by Faith Hill, Trisha Yearwood, Kelly Clarkson, Martina McBride, Jennifer Nettles, LeAnn Rimes, Megan Mullally, Wynonna and Dolly Parton who each paid tribute to Reba by lending their voices to her biggest hits.
CMT GIANTS: REBA will be re-telecast over Thanksgiving weekend, beginning Thursday, November 23 at 4:30-7:00 p.m., ET/PT. Visit CMT.com for more air dates and times, or to view the show in its entirety on CMT’s broadband channel, CMT Loaded.
Visit CMT's press-only web site www.cmtpress.com for more information and downloadable photos on all of CMT's programming.
CMT, America’s No. 1 country music network, carries original programming, specials, and live concerts and events, as well as a mix of videos by established country music artists and new cutting-edge acts, including world premiere exclusive videos. Founded March 6, 1983, CMT, owned and operated by MTV Networks, reaches more than 83 million households in the United States. Go to country music’s biggest web site at www.cmt.com.
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PRESS CONTACT:
Amanda Murphy 615-335-8408 amanda.murphy@cmt.com
Amanda Murphy 615-335-8408 amanda.murphy@cmt.com
