SHERYL CROW AND CMT ONE COUNTRY FEATURED IN THE JUNE COVER STORY FOR ‘LADIES’ HOME JOURNAL’

05/03/11

Crow Will Serve as the CMT ONE COUNTRY Spokesperson
for the 2011 CMT MUSIC AWARDS


NASHVILLE – May 3, 2011 – CMT has enlisted the help of superstar Sheryl Crow to serve as spokesperson for CMT’s pro-social initiative, CMT ONE COUNTRY, in conjunction with the 2011 CMT MUSIC AWARDS. As part of her role, Crow is featured in a Ladies’ Home Journal cover story highlighting her good works and volunteering spirit, including her work with CMT ONE COUNTRY partner Feeding America. In addition to the cover story, Crow will appear at the 2011 CMT MUSIC AWARDS and is featured in two videos nominated in the COLLABORATIVE VIDEO OF THE YEAR category. The June issue of Ladies’ Home Journal featuring Crow is on-stands beginning Tuesday, May 10.

“Country music has an incredibly loyal fan base,” Crow says in the cover story. “We want to encourage people to get involved not only where they live, but where they live emotionally, too.”

“CMT ONE COUNTRY has donated over $200,000 to charities in honor of the CMT MUSIC AWARDS since 2008, and we are pleased to have Sheryl Crow and Ladies Home Journal help propel our efforts into the national spotlight,” said Lucia Folk, senior director of public affairs, CMT.

The 2011 CMT MUSIC AWARDS are country music’s first fan-voted awards show. This year’s awards mark the 10th anniversary of the annual awards show, airing LIVE from Nashville on Wednesday, June 8 on CMT and CMT.com. For more information as it becomes available, follow CMT on Twitter (@FollowCMT) with hashtag #CMTAwards or become a fan of the CMT MUSIC AWARDS on Facebook.

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CMT ONE COUNTRY, CMT's pro-social initiative, was launched in the fall of 2005 to promote civic participation and inspire CMT viewers to take action and bring about important change in their communities. CMT ONE COUNTRY partners include Feeding America (formerly America’s Second Harvest), Boys & Girls Clubs of America, Habitat for Humanity, Hands On Network and the USO (United Service Organizations) and Children’s Miracle Network. Led by Advisory Board members President Jimmy Carter, Maya Angelou and General Colin Powell, whose combined service to America is legendary, CMTONECOUNTRY.com aims to offer tools to help anyone start making a difference immediately. For more information visit CMTONECOUNTRY.com.

CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.

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PRESS CONTACT:
Natasha Powell            615.335.8412          natasha.powell@cmt.com

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