STARS TAKE THE BULL BY THE HORNS IN ”TY MURRAY'S CELEBRITY BULL RIDING CHALLENGE” ON CMT PREMIERING FRIDAY, AUGUST 10

05/30/07

Rodeo Champion Ty Murray Instructs Famous Cast Including Vanilla Ice (Rob Van Winkle), Leif Garrett, Stephen Baldwin, Rocket (Raghib) Ismail, Kenny Bartram, “Nitro” Dan Clark, Jonny (Dalton) Fairplay, Josh Haynes and Francesco Quinn

Series Began Shooting Yesterday in Texas


NASHVILLE – May 30, 2007 – Hosted by accomplished rodeo athlete and seven-time All-Around World Champion Ty Murray, CMT’s new series, TY MURRAY'S CELEBRITY BULL RIDING CHALLENGE, will follow nine celebrities as they travel to Texas and try to master this dangerous and fascinating sport. The six-episode series premieres on CMT Friday, August 10 at 9:00-10:00 p.m., ET/PT.
The cast includes:

-   Vanilla Ice (Rob Van Winkle)   -Rapper/ Musician
-   Leif Garrett         -Actor/ Musician
-   Stephen Baldwin       -Actor
-   Rocket (Raghib) Ismail      -Former NFL Football Player
-   Kenny Bartram         -Moto-X Rider, X-Games
-   “Nitro” Dan Clark      -Actor/ America Gladiator
-   Jonny (Dalton) Fairplay      -Reality Star (“Survivor”)
-   Josh Haynes         -UFC Fighter
-   Francesco Quinn       -Actor (“Platoon,” “24”)

"TY MURRAY'S CELEBRITY BULL RIDING CHALLENGE might be the most loud, over the top series we've ever done on CMT" said Bob Kusbit, Head of Development for CMT. "Ty Murray is the brightest star there is in bull riding, a true world champion...but he's got his work cut out for him training a cast of celebrities who are certainly brave...but way out of their element. It's definitely the most dangerous celebrity competition on television." “Teaching anyone to ride a bull in ten days is a challenge so I hope these celebrities are in good shape and ready to get roughed up cowboy style,” commented Ty Murray.

The cast will be tested both physically and mentally for ten days with daily tutorials where they will be taught how to mount the bull in the chute, learning how to take a major fall, mental concentration and trying to survive the most intense eight seconds in sports. As their days on the ranch progress, the stress is ramped up as the challenges become more intense. Those that survive will compete at a Professional Bull Riders event in Nashville where they will try to hang on for dear life in front of a stadium full of rodeo fans. With the help of Texas Cowboy Hall of Fame member Cody Lambert and other guest bull riders, Murray is bound to prove that the cut-throat world of Hollywood is nothing compared to the real life thrills of professional bull riding.

TY MURRAY'S CELEBRITY BULL RIDING CHALLENGE is produced by Scott Messick at Mess Media. Bob Kusbit and Melanie Moreau will serve as executive producers for CMT.

CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and Heartland entertainment, reaching more than 84 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT’s broadband channel, CMT Loaded.

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