‘THIRSTY THURSDAYS’ FIND GROWING AUDIENCE ON CMT: “PARTY DOWN SOUTH 2” AND “REDNECK ISLAND” DELIVER SEASON HIGH RATINGS ON CMT
NASHVILLE – January 27, 2015 – CMT’s ‘Thirsty Thursdays’ are a growing hit among fans, as PARTY DOWN SOUTH 2 and REDNECK ISLAND hit season highs last week. PARTY DOWN SOUTH 2 delivered its highest-rated, most-watched episode of the season with 857,000 Total Viewers and 605,000 Adults 18-49, according to Nielsen Live +3 data (1/22/15). The ninth episode drew a .66 L+3 rating among P18-49. REDNECK ISLAND also drew its highest-rated, most-watched audience of the season for its seventh episode with 794,000 Total Viewers and 493,000 Adults 18-49, posting a .53 L+3 rating among P18-49.
Both series experienced strong growth with three days of playback, growing +107% for PARTY DOWN SOUTH 2 and +93% for REDNECK ISLAND (growth from live to L+3).
CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT, CMT.com and CMT Radio offer an unparalleled mix of music, news, live concerts and series and are the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT App, CMT Mobile and CMT VOD.
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