‘THIRSTY THURSDAYS’ FIND GROWING AUDIENCE ON CMT: “PARTY DOWN SOUTH 2” AND “REDNECK ISLAND” DELIVER SEASON HIGH RATINGS ON CMT

01/27/15

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NASHVILLE – January 27, 2015 – CMT’s ‘Thirsty Thursdays’ are a growing hit among fans, as PARTY DOWN SOUTH 2 and REDNECK ISLAND hit season highs last week. PARTY DOWN SOUTH 2 delivered its highest-rated, most-watched episode of the season with 857,000 Total Viewers and 605,000 Adults 18-49, according to Nielsen Live +3 data (1/22/15). The ninth episode drew a .66 L+3 rating among P18-49. REDNECK ISLAND also drew its highest-rated, most-watched audience of the season for its seventh episode with 794,000 Total Viewers and 493,000 Adults 18-49, posting a .53 L+3 rating among P18-49.

Both series experienced strong growth with three days of playback, growing +107% for PARTY DOWN SOUTH 2 and +93% for REDNECK ISLAND (growth from live to L+3).


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